DMC Blogs

As we’ve said before, at DMC, we love giving back to the communities we serve and helping our clients achieve success while working for a greater cause. In addition to helping our clients achieve their charitable goals, DMC takes on some causes of our own, and right now our goal is to help our friend, Norris, cross the finish line. Norris is a 19-year-old with Cerebral Palsy- Spastic Diplegia, and he needs our help to achieve his dream of reaching the 2020 Paralympics in Tokyo. Although Norris has already made a name for himself by breaking several records, he is striving to reach the global arena which demands added dedication, training, and the best equipment possible. Norris is in need of Corima Carbon wheels and a roller trainer that will allow him to be able to train indoors, regardless of weather. The cost of the Corima 700 C wheels and training equipment is $4000 and the travel cost to get to Switzerland for the Olympic Trials will be just over $1000. To help our friend...

While email marketing is a great strategy because of its low cost per acquisition, direct mail still has a far better response rate. As physical mail becomes less common, research has shown that 55% of people now look forward to getting mail and over 65% of people feel that mail is far more personal than an email. At DMC, we want to make sure you’re getting your money’s worth when spending on direct mail campaigns. Here are five tactics to boost your direct mail response rates: 1. Clean Up Your Contact List Similar to how we all “clean” our email lists, you’ll want to do this same cleaning with your mailing list too. Consider working with your mailing provider and have them run your list through the National Change of Address database. This will remove any known bad addresses and will also help you lower costs by making sure all addresses are complete, meet the postal requirements, and are pre-sorted. 2. Test Before Sending If the goal of your direct mail campaign is to...