DMC Blogs

In part two of our blog series, we’re going to take a look at digital advertising. There’s no denying the fact that the world has been rapidly making the shift to digital. Between mobile phones, laptops, tablets, and more, people of all ages are consuming more digital content on a daily basis than ever before. From a business perspective, this means that marketing strategies need to adapt to this new way of life, and fast! Digital advertising is the marketing tool your company needs to be using no matter what service or product you offer. Digital advertising is the new norm and if you’re not already practicing it, it’s absolutely time to start. It’s the fastest growing marketing channel and it’s not going to slow down any time soon. Before we look at the benefits of digital advertising, let’s take a moment to discuss the key forms of it at present: 1. websites and SEO content 2. blogs 3. internet banner ads 4. online video content 5. pay-per-click (PPC) advertising 6. email m...

Repeat business, new customers, and referrals don’t happen on their own. It starts with a great experience that “wows” people and makes them want to tell their friends. But then, you need to build on that experience by staying in touch with existing customers while also reaching new people in the process. That’s where marketing comes in. Customers have expectations for your business, and you work hard to fulfill those expectations daily. Just as consistency makes you stand out from your competitors, it’s also critical when it comes to planning your marketing efforts. It’s consistency that builds trust, and trust is the foundation for brand loyalty and promotion. Successful marketers do something for their business every single day! Your various marketing efforts should be consistent with each other. You should develop a “tone of voice” for your brand that flows consistently from the in-person experience consumers will get, to your website, social media presence, email marketing...