DMC Blogs

Last month, TV icon David Letterman launched his new talk show My Next Guest Needs No Introduction on Netflix. His first guest was President Obama. In his first televised talk-show since leaving office in 2017, President Obama and Letterman discussed everything from parenting and family, the Civil Rights Movement, the last presidential election and even social media. As marketers, our ears perked up to see what President Obama had to say about social media. President Obama discusses being an early adopter of social media in the political sphere for his campaign in 2007/2008. He shares how his team of volunteers and young 20-something’s “built the most effective political campaign probably in modern political history.” This gave him an optimistic feeling of the influence of social media. Fast forward to today, we know just how influential social media can be and not necessarily always so positive. Whether there be “interferences,” paid ads or just the backend algorithm of the soc...

While it’s undeniable that technology has changed the direct marketing industry, it has not irreparably damaged direct mail marketing. Quite the contrary, actually. Direct mail, in many ways, has been enhanced by web technologies. Answer these two questions: How many emails do you get a day? How many do you read a day? We’d bet that your answer to the first question is higher than the second. The fact is that in today’s technological climate, we get many more emails than we want to read. This results in the majority of emails being deleted before they’re even opened. Consumers are far more likely to sort through their physical mail daily and read the contents than go through and read each and every email in their inbox. Physical mail adds a personal touch that simply isn’t possible through email. You need your sales piece to connect with your customers on a personal level, and the best way to do this is through a thoughtful piece of physical mail. Plus, a direct mail piece...

THE MOST EFFECTIVE METHOD TO ATTRACT POTENTIAL CLIENTS' ATTENTION – AND KEEP IT! Did you know, Americans are barraged with a normal of 4,000 commercials per day? With such challenge for clients, by what method can your business even start to emerge? By getting clear on the esteem your business gives, taking advantage of your web based life nearness and deliberately utilizing lead magnets, your business can viably pull in potential customers' consideration – and keep it! Concentrating on the Value Your Business Provides A center guideline in showcasing is understanding your esteem. What rouses clients to change over and get tied up with your item or administration? Considering this, your promoting should concentrate on the issues you comprehend and how you'll improve your customers' lives. Your promoting efforts ought to be adjusted, from your business' online life commitment to customer email messages – all ought to have this idea as the focal target of yo...

Last month, TV icon David Letterman launched his new talk show My Next Guest Needs No Introduction on Netflix. His first guest was President Obama. In his first televised talk-show since leaving office in 2017, President Obama and Letterman discussed everything from parenting and family, the Civil Rights Movement, the last presidential election and even social media. As marketers, our ears perked up to see what President Obama had to say about social media. President Obama discusses being an early adopter of social media in the political sphere for his campaign in 2007/2008. He shares how his team of volunteers and young 20-something’s “built the most effective political campaign probably in modern political history.” This gave him an optimistic feeling on the influence of social media. Fast forward to today, we know just how influential social media can be and not necessarily always so positive.Whether there be “interferences,” paid ads, or just the backend algorithm of...