DMC Blogs

Companies will schedule brainstorm meetings, and most will leave with a strong list of ways to improve marketing efforts – but fall short on the follow-through. This isn’t for lack of trying! It can be discouraging to try something new and find it didn’t work as well as you had hoped. Another common pitfall to consistent marketing is knowing what it is you need to do to elevate your marketing to get better results but finding it too challenging to maintain. Read on to learn why consistency is essential in your marketing, which areas of your marketing to focus on, and how to maintain consistent marketing for your business! Consistency is Key Constant marketing affects us in ways we may not readily identify. A recent Forbes article found reliable marketing “creates a pattern everyone can come to expect, and they develop a subconscious comfort level when you meet their business needs.” Essentially, placing importance upon being consistent in marketing creates a reliable and authorita...

In today’s digital world, online reviews can make or break a business pretty quickly, so handling them with care is super important. Online reviews are one of the most turned to avenues when deciding to do business with a company or not, judging on good reviews, bad reviews, lack of reviews or even how you respond to reviews. Watch this episode of Digital Marketing Experts in Florida and know what is The Digital Way to Make of Break Your Business. Team DMC

In today’s digital world, online reviews can make or break a business pretty quickly, so handling them with care is super important. Online reviews are one of the most turned to avenues when deciding to do business with a company or not, judging on good reviews, bad reviews, lack of reviews or even how you respond to reviews. In this video, Devin Herz shares his insights on how best to respond to online reviews and how to leverage even the not so flattering ones with a positive spin to help influence the minds of future customers or clients. Or you can read this blog to know more about “ Online Reviews - The digital way to make or break your business .” Here’s to your success…and happiness! Devin Herz Marketing Consultants

Video is a great asset to have in your marketing toolbox and can be used on your website and social media. We recently had the pleasure of assisting one of our long-time clients in refreshing their brand. Included in that process was updating their staff photos and obtaining new video footage to be used for their website and various marketing materials. As marketers, we can’t stress it enough how important it is to keep your photos and video footage current. When someone views your website and marketing materials, they should get a true look into your company and know exactly what to expect. We assist our client into their photoshoot and video footage by suggesting latest marketing ideas. Read the full blog to know about that marketing ideas that can help you too “ Updating Your Brand? Don't Forget Video Too ” Here’s to your success…and happiness! Devin Herz Marketing Consultants

Every company wants their people to do well and enjoy their work. And we believe everyone should work hard in order to be happy, right? But could we be thinking about things backwards? Check out this blog in which psychologist Shawn Achor talks about that, actually, happiness inspires us to be more productive. Read the blog here: Do Results = Happiness? OR Does Happiness = Results? Here’s to your success…and happiness! Devin Herz Former Marketing Consultants

Have you ever wondered why it is some service-based businesses never slow down while others seem to have peaks and valleys throughout the year? Of course, there are seasonal businesses like lawn mowing or snow plowing, but those aren’t the ones I’m talking about. I’m talking about the businesses that have HUGE potential pools of prospects. Well, Business success does not come easily. It is only possible by developing habits that drive business success. So, what is the best habit for developing successful business? Read this blog and find out " The One Habit that could Save Your Business from Downturn "

Oftentimes, business owners believe that branding is simply your logo and the design of your marketing materials. In reality, branding is so much more. Here at Dynamic Marketing Consultants, we’ve seen the power of branding and how it can transform a business. Branding is an intricate part of your marketing strategy that should always stay top of mind. Here are some insider tips to help you effectively brand your business: More Than Just a Logo While a logo and business card may be the foundation of the brand of your business, branding is much more than just design. Branding encompasses everything from the environment of your business, the culture of your team, and the feeling that you evoke from your clients. It is the overall sentiment your client feels when they speak to your team,receive your marketing materials,or visit your website and social media. How to Get Started Branding Your Business While it may be overwhelming to think about branding your business, the most...

Is marketing an art or is it a science? In today’s technology-charged world of SEO and Google AdWords, some may feel like the fun has been drained from the industry in search of winning the ROI numbers game. And while there definitely IS a science behind marketing, there is still plenty of room for the artistry we’ve all come to love and desire. This infographic sums it up nicely to give you a sense of the perfect combination between the marketing Artists and Scientists of the world. Fortunately,  DMC has got some of the best of both worlds  working for us on our clients’ marketing needs all the time. Curious if we can help your marketing efforts? Schedule a RISK-FREE Strategy session with us and let’s find out once and for all!  Contact us  today to get started.

Social media marketing is here to stay and now is the time for your business to be taking advantage. Today there are over 3 billion internet users and over 2 billion of them are active on various social media accounts. The important social media sites you should be using to benefit your business are Facebook , Twitter , and LinkedIn . Here are the top 4 reasons you need to be using Social Media Services to expand and improve your business: Gain customer insights : You should be using social media to collect data about your customers in real time. Every day there are over 500 million tweets sent out and 4.5 billion likes on Facebook. Behind these tweets, posts, and likes is an abundance of information about your customers- who they are, what they’re interested in, how they behave, and how they feel about your business. Use this information to adapt, grow, and appeal to your target audience. Incre ase brand recognition and loyalty : Your social media networks are new channels to s...

At DMC, we provide our clients with a myriad of online marketing services. We aspire to be a one-stop marketing shop for any business looking to grow and attract new clients. That said, as much as we’d like to be able to handle every one of our client’s needs, we know we can’t be masters at everything. Over the years,we’ve learned the importance of building business alliances and partnering with others to help our clients achieve their goals. Have you heard the saying, “two heads are better than one”? When you partner with a complementary business who can support your client’s goals, it’s a win-win situation for all involved. Collaboration is key. Working with a partner(s)allows you to brainstorm and innovate on projects in a way you may not have been able to do before. Ideally, partnerships will open the door to products, resources, and contacts not currently obtainable to your business. When you form strategic partnerships, it’s important all businesses involved are on boar...

At DMC, we truly put our heart and soul into our work. We recently worked with our longtime client, Keystone Heart, to create a one-of-a-kind keepsake for their global team. Our team worked with them in researching a gift that would last, then we created unique packaging and even completed the employee gift with a hand-written envelope. Here’s what Austi Hawk, Marketing Director at Keystone Heart,had to say: “We wanted to give something special to our team members around the world and DMC made it super easy! They helped research our “The North Face” jackets that turned out amazing. The message and design of the thank you card that went with them was heartfelt and professional -not to mention personalized with each team member’s name on it!I think the most impressive thing about this gifting project was how it was packaged: it had handwritten envelopes, the card and jackets were placed in bags to maintain their shape, which was tied with a beautiful red ribbon, and then mailed...

Video content has been proven to boost conversions and even sales. To get these conversion rates and sales, you first need views. With so much video content streaming out there, the question is: how do you ensure that your videos get noticed? 1. Share Strategically The best way to get the attention of customers or potential leads is by sharing content. However, you need to be strategic and diligent about sharing your video content. Uploading a video to the web and hoping people will find it will not bring the results you are seeking.  It’s important to use all social media platforms to promote your video while also tweaking your social messaging so it’s engaging and relevant to each particular platform audience. And remember, location is key. When uploading a video to your website, embed it front and center. Give your video prime real estate so you can get as many views as possible. 2. One Size Doesn’t Fit All There are different video types that you can ...