DMC Blogs

In this blog, we’re going to explore direct mail. We’re going to discuss how to bring your traditional mail pieces into the digital era. pURLs To really catch your recipient’s attention, it’s important your mail piece be customized to the individual. pURLS are personalized URLs used in direct mail . Within the mail piece you send to your client list, included is a URL to a landing page that is created specifically for the recipient. pURLS are a great tool that allows the recipient to feel a more personal connection, which in turn helps increase the response rate. With these URLs, you can track responses in real time, follow up with the warmest leads, and see your return on investment steadily increase. Video Mail The latest tech innovation to hit direct mail marketing is video mail. An actual video screen is placed within a direct mail piece to truly connect with the recipient. Methods like PrintaVizion and InstaVizion allow you to create unique mailers complete wi...

Did you know that before reading any text, 60% of your website visitors will watch a video if available? In a business climate dominated by technology, video marketing has emerged as a leading way for marketers to both influence and engage their target audience. While using video content in your company’s marketing strategy used to be an option, now it’s a necessity. Businesses that use video are far more likely to influence their audience in search, on social media, and on their website. They say a picture is worth a thousand words, and recent studies have found that one minute of video is worth 1.8 million words. Consumers want quick and easy access to information, making watching a video much more desirable than reading a lengthy text. The more short videos that can be found either about or created by your brand, the better luck you’ll have reaching your audience and becoming a real influencer in your industry. Now how do you apply this to your business market...