DMC Blogs

  How do you make sure your marketing message conveys to your audience that you are the only one to call? On this week’s Monday Marketing Nugget, we’re stepping back in time to celebrate what made Ghostbusters the obvious and only choice for New York residents – and why the same principle will always hold true – even for Devin at   Dynamic Marketing Consultant . How you can become the clear and obvious choice for your customers. What prompted my wife and I to make a $100 online purchase. How I knew I was being re-targeted through online ads… and still bought! What sounds my body must make to show an Ab-vertisement is a success. The 5 things you have to do to get people to stop in their tracks and make your product or service the ONLY one to purchase. Know more at “ Be The Only Company They Call ”

  In the midst of the Great Depression, to drum up excitement and ticket sales for the game, Major League Baseball held its first All Star Game on July 6, 1933. They shifted quickly in the face of adversity on this day, and ended up creating a tradition that has lasted nearly a century. Watch the Monday Marketing Nugget,  Dynamic Marketing Consultant  to Learn: Tactics to shift your business quickly with recent client examples. Thoughts on how to hit home runs right now. High-engagement marketing tactics with a major twist. Outrageous ideas to really mak Know more at “ Marketing Home Runs In The Face Of Adversity ”

  The first half of 2020 saw an explosion of new podcasts, but so many people who want to start a podcast have no idea where to begin. On this week’s Monday Marketing Nugget,  Dynamic Marketing Consultant - Devin Herz caught up with Steven Placey and Paul Simkins Jr. to find out how Steve’s E.C.H.O. formula is the secret to rapid success. Know more at “ Personal Branding With A Podcast – DMC Monday Marketing Nugget ”

  In the face of an economic turndown, many companies cut back massively on their marketing. The owner of  Dynamic Marketing Consultants , Devin Herz, caught up with one of his old friends, Greg Zalkin, to find out how the current restrictions have forced their brand ambassadors to reinvent how they showcase their clients. Know “ How To Tackle Marketing Challenges, Now Is The Time To Double Down ”

  While Devin from Dynamic Marketing Consultants is taking a road trip with his wife (and dog), he’s still being productive. In this week’s on the road episode of the  DMC Marketing Nugget , Devin shares 4 tips for being more productive while you’re traveling. Know at “ 4 Tips To Be More Productive While Traveling ”

  How do you get visiting technicians and engineers to sell and upsell when they’d rather stick to getting their hands dirty? This week, Devin Herz from  Dynamic Marketing Consultants  talks to Steve Mores from Dynamic Air Quality Solutions about how a video brochure has been the secret to their technicians’ sales success. Know How  “ Video Brochure Sales Tool Helps Increase Sales 300% ”

  Are you having a hard time consistently putting out videos? The biggest problem business owners and marketers have with regularly putting out great videos on Social Media is procrastination. Too much over-thinking gets in the way of just getting something out there. This week, Devin Herz from  Dynamic Marketing Consultants  shares 3 simple ways to stop procrastinating and instead start producing great video content. Know  what’s unique about this week’s Marketing Nugget

This summer, Burger King generated international exposure worth millions of dollars – and all for just a few $5 donations to gamers streaming on Twitch. Twitch users weren’t happy. And that’s what generated all the coverage. In this week’s Marketing Nugget, DMC’s Devin Herz takes a look at whether  Burger Kings campaign was a smart marketing move or a misfire . Website:  Dynamic Marketing Consultant

While email marketing is a great strategy because of its low cost per acquisition,  Direct Mail Marketing  still has a far better response rate. As physical mail becomes less common, research has shown that 55% of people now look forward to getting mail and over 65% of people feel that mail is far more personal than an email. At DMC, Our Direct Mail Experts will help you to make your direct mail campaigns sucessful. Here are five tactics to boost your direct mail response rates: 1. Clean Up Your Contact List Similar to how we all “clean” our email lists, you’ll want to do this same cleaning with your mailing list too. Consider working with your mailing provider and have them run your list through the National Change of Address database. This will remove any known bad addresses and will also help you lower costs by making sure all addresses are complete, meet the postal requirements, and are pre-sorted. 2. Test Before Sending If the goal of your direct mail campaign...

Are you ready to WOW your next sales pitch? Make a lasting impression with video. Sounds great, but complicated –right? Not anymore! The team at PrintAVizion has created a solution that is so easy to implement and guaranteed to captivate your audience. The PrintAVizion Video Folder has revolutionized sales collateral. At first,the recipient assumes they are receiving a standard folder, filled with tons of un-engaging marketing materials. But, when they open a PrintAVizion video folder, they are hit with print, audio and video all at once –a combination that is certain to captivate. PrintAVizion Video folders are completely customizable, inside and out, to match your brand and messaging. Screens range from 5”-10” and allow for volume control with a simple click.The video folder features the video of your choice and offers the option to add a pocket for collateral as well. Don’t settle for cheap imitations, request your free catalog today and see for yourself why PrintAVizion vi...

For those of you that do tradeshows or events: this video is for you! Everyone knows that purchasing vendor space or sponsorships can be expensive. The question then becomes – how are you going to capitalize on it and make sure you get a positive return on investment? In this episode, Devin Herz, Chief Creative Consultant with DMC, shares a wealth of insight on how you can dominate your next event, including the biggest oversight most business owners make when attending an event, and how you can generate overwhelming success. It’s not rocket science BUT it does take careful planning and strategic effort in order to walk away feeling like it was time well spent in gaining the exposure your business craves. More Info: Diverse Marketing Campaigns

At DMC, we really put our heart and soul into our operate. We recently worked gone our longtime client, Keystone Heart, to make a one-of-a-nice keepsake for their global team. Our team worked behind them in researching a carrying out that would last, along with we created unique packaging and even completed the employee power behind a hand-written envelope. Heres what Austi Hawk, Marketing Director at Keystone Heart,had to declare: We wanted to manage to pay for something special to our team members about the world and DMC made it super easy! They helped research our The North Face jackets that turned out incredible. The declaration and design of the thank you card that went behind them was heartfelt and professional -not to mention personalized following each team believers pronounce upon it!I think the most impressive have an effect on approximately this gifting project was how it was packaged: it had handwritten envelopes, the card and jackets were placed in bags to mainten...

Companies will schedule brainstorm meetings, and most will leave with a strong list of ways to improve marketing efforts – but fall short on the follow through. This isn’t for lack of trying! It can be discouraging to try something new and find it didn’t work as well as you had hoped. Another common pitfall to consistent marketing is knowing what it is you need to do to elevate your marketing to get better results but finding it too challenging to maintain. Read on learn why consistency is essential in your marketing, which areas of your marketing to focus on, and how to maintain consistent marketing for your business! Consistency is Key Constant marketing affects us in ways we may not readily identify. A recent Forbes article found reliable marketing “creates a pattern everyone can come to expect, and they develop a subconscious comfort level when you meet their business needs.” Essentially, placing importance upon being consistent in marketing creates a reliable and authorita...

5 Reasons Why You Need Holiday Marketing This Season  We have now entered America’s favorite time of the year again, where the sweet holiday season begins. One minute you’re giving thanks to your loved ones as you share a giant turkey and then you’re heading straight to your favorite camping area under the stars, i.e. the Walmart parking lot, ready to fight your fellow neighbor so you can get that holographic TV or the new iPhone 10 before he even has the chance to lay his eyes on it.  So in honor of America’s favorite season of mass marketing, we have come up with 5 reasons why you’re going to want to bust out the egg nog and strategize your holiday marketing right now.  1. Tis the Season to Consume – The first reason is obvious, it’s the holiday season! You can almost taste the pumpkin spice latte in the air. There’s no other time where Americans want to throw their money in all directions – for others, of course. People are going to spend their hard ea...