DMC Blogs

Last month, TV icon David Letterman launched his new talk show My Next Guest Needs No Introduction on Netflix. His first guest was President Obama. In his first televised talk-show since leaving office in 2017, President Obama and Letterman discussed everything from parenting and family, the Civil Rights Movement, the last presidential election and even social media. As marketers, our ears perked up to see what President Obama had to say about social media. President Obama discusses being an early adopter of social media in the political sphere for his campaign in 2007/2008. He shares how his team of volunteers and young 20-something’s “built the most effective political campaign probably in modern political history.” This gave him an optimistic feeling of the influence of social media. Fast forward to today, we know just how influential social media can be and not necessarily always so positive. Whether there be “interferences,” paid ads or just the backend algorithm of the soc...

Understanding the Importance of Internal Marketing Internal marketing is an essential and commonly overlooked part of effective marketing. The internal aspect refers to the marketing relationship a business has with its employees. While focusing on external marketing is vital for raising brand awareness and creating revenue, internal marketing seeks to meet and provide for the needs of employees.  Marketing to your internal “customers” is an important aspect of promoting effective growth within a company. Regardless of an employee’s job title, they likely rely upon other employees, teams, as well as the company, for information and support. There are countless benefits to be seen from improving communication among your workers! The importance of each employee understanding the company’s direction, values, and vision cannot be overstated. This level of connectivity breeds a positive company culture and feelings of inclusion while encouraging your employees to truly believe and ...

In today’s digital world, online reviews can make or break a business pretty quickly, so handling them with care is super important. Online reviews are one of the most turned to avenues when deciding to do business with a company or not, judging on good reviews, bad reviews, lack of reviews or even how you respond to reviews. In this video, Devin Herz shares his insights on how best to respond to online reviews and how to leverage even the not so flattering ones with a positive spin to help influence the minds of future customers or clients. Or you can read this blog to know more about “ Online Reviews - The digital way to make or break your business .” Here’s to your success…and happiness! Devin Herz Marketing Consultants

You took the time, effort,and resources to obtain each of your clients. How many of them are currently sitting stagnant in your database? This is the time to “wake” your clients up who have been “hitting snooze” on your services or product offerings. But how? Well, you can do this by using a reactivation campaign. Now you may be wondering what reactivation campaign is and how can you use this? Read this blog and know " How to Wake up Your Clients with a Reactivation Campaign "

At DMC, we provide our clients with a myriad of online marketing services. We aspire to be a one-stop marketing shop for any business looking to grow and attract new clients. That said, as much as we’d like to be able to handle every one of our client’s needs, we know we can’t be masters at everything. Over the years,we’ve learned the importance of building business alliances and partnering with others to help our clients achieve their goals. Have you heard the saying, “two heads are better than one”? When you partner with a complementary business who can support your client’s goals, it’s a win-win situation for all involved. Collaboration is key. Working with a partner(s)allows you to brainstorm and innovate on projects in a way you may not have been able to do before. Ideally, partnerships will open the door to products, resources, and contacts not currently obtainable to your business. When you form strategic partnerships, it’s important all businesses involved are on boar...

While winter may be the season to withdraw and hibernate, it’s been quite the opposite here at DMC! We’ve been busy helping our clients achieve their event marketing goals using unique video solutions. Here’s a look at some of our recent projects: On the Quick We worked with one of our past clients to create collateral for an upcoming event on the fly! We had just 2 weeks to use our InstaVizion solution to create video handouts for event attendees that included a special event-only offer. Although not the ideal timeframe to work within, our team rallied together to get the job done for our clientwith production, shipping, copywriting, design, and video editing all completed in record time.“The event went well. We got a good 7 solid leads from there and the InstaVizion Video Handouts were a good conversation starter.” –Tony Aveiro, Director of Marketing, Endurance IT Show Up Big for Big Decisions We helped along time Marketing Masteryclient of ours prepare for an upcoming...

No matter what industry you may be in, keeping an eye on what your competition is doing should always be a part of your business strategy. Without doing a little digging, how else would you know what your business is up against? These days, the internet and social media make “spying” on your competitors extremely easy. Here are 3 simple ways to monitor your competition: Read Their Reviews Reading a business’s online reviews can be very telling. You can quickly learn what they are doing right and what they are doing wrong by what customers and clients are saying. If reviews are boasting a specific product or service, it might be worth adding to your offerings if you aren’t already. If you’re reading about what the business is doing poorly, use it as a means to differentiate your business and get a leg up on your competition. Sign Up for Their Email Lists Subscribing to your competitor’s public email lists is a no brainer. Quick and easy; you literally get their latest new...

Last month, TV icon David Letterman launched his new talk show My Next Guest Needs No Introduction on Netflix. His first guest was President Obama. In his first televised talk-show since leaving office in 2017, President Obama and Letterman discussed everything from parenting and family, the Civil Rights Movement, the last presidential election and even social media. As marketers, our ears perked up to see what President Obama had to say about social media. President Obama discusses being an early adopter of social media in the political sphere for his campaign in 2007/2008. He shares how his team of volunteers and young 20-something’s “built the most effective political campaign probably in modern political history.” This gave him an optimistic feeling on the influence of social media. Fast forward to today, we know just how influential social media can be and not necessarily always so positive.Whether there be “interferences,” paid ads, or just the backend algorithm of...