DMC Blogs

Whether your business is located in a brick and mortar building or entirely online, having a strong digital presence and well-designed website is essential for business growth. I’m sure you have interacted with a business website that was too slow to load, and the information you were searching for wasn’t easy to locate. From building out an intuitive website to establishing a solid web strategy, how you design and implement your business website can make or break your brand! Developing Your Digital Strategy: The Facts Not every website that looks attractive is effective at converting leads into customers. The modern advances in analyzing big data have ushered in many intriguing statistics demonstrating just how important having an appealing website is. 38% of people will stop engaging with a website if they perceive the layout to be unattractive. Additionally, Time Magazine recently found that a website has an average of 15 seconds to capture the attention of a user, or they s...

How Business Branding is Important? Branding is an essential aspect of establishing any business. An effective Business Branding Strategies can set your business apart in an increasingly competitive market. While most people have a broadly defined idea of what branding means, few truly understand the weight and credibility branding can create for a company. Consider Coca-Cola, one of the most widely recognized brands in the world. They have created a presence so powerful in recent decades that according to Business Insider, their logo is recognized by 94% of the world’s population. So, what exactly does branding entail, and how does it affect your business? Today in this series, we are going to look at important considerations when designing your brand’s logo. Your brand is the promise and value you offer your customers. It informs them as to what they can expect from your business, what you consider important and what sets you apart. So, before setting out to create the logo o...