DMC Blogs

While email marketing is a great strategy because of its low cost per acquisition,  Direct Mail Marketing  still has a far better response rate. As physical mail becomes less common, research has shown that 55% of people now look forward to getting mail and over 65% of people feel that mail is far more personal than an email. At DMC, Our Direct Mail Experts will help you to make your direct mail campaigns sucessful. Here are five tactics to boost your direct mail response rates: 1. Clean Up Your Contact List Similar to how we all “clean” our email lists, you’ll want to do this same cleaning with your mailing list too. Consider working with your mailing provider and have them run your list through the National Change of Address database. This will remove any known bad addresses and will also help you lower costs by making sure all addresses are complete, meet the postal requirements, and are pre-sorted. 2. Test Before Sending If the goal of your direct mail campaign...

How Business Branding is Important? Branding is an essential aspect of establishing any business. An effective Business Branding Strategies can set your business apart in an increasingly competitive market. While most people have a broadly defined idea of what branding means, few truly understand the weight and credibility branding can create for a company. Consider Coca-Cola, one of the most widely recognized brands in the world. They have created a presence so powerful in recent decades that according to Business Insider, their logo is recognized by 94% of the world’s population. So, what exactly does branding entail, and how does it affect your business? Today in this series, we are going to look at important considerations when designing your brand’s logo. Your brand is the promise and value you offer your customers. It informs them as to what they can expect from your business, what you consider important and what sets you apart. So, before setting out to create the logo o...

In this digital era, there are so many offers and gimmicks taking over the internet. With everyone on the hunt for the best deal, how do you keep your clientele loyal to your business? Retention marketing is one the most important strategies your business should be focusing on. You’ve spent time and money obtaining your clients, it’s important to keep them happy, loyal, engaged,and purchasing! Here are some tips to help keep your clients loyal: Consistent Messaging & Content Provide Incentives Tangible Materials Read about these points in details here... Tips for Retention Marketing Team DMC

In today's business most of things have been digital. Whether signing a contract or attending meeting and seminars. Maximum people are doing online business, then that might be a question that why Business Cards is still important. The truth is that business cards are one aspect of business that will not be fully replaced by digital marketing anytime soon. Here are 4 reasons why the “old school” business card is still so important to your company: 1. Business cards make networking personal 2. Business cards remain the most effective direct marketing tool 3. Business cards put a face to your business 4. Business cards show you’re prepared Read completely about these four points here... WHY BUSINESS CARDS STILL MATTER Team DMC

In today’s digital world, online reviews can make or break a business pretty quickly, so handling them with care is super important. Online reviews are one of the most turned to avenues when deciding to do business with a company or not, judging on good reviews, bad reviews, lack of reviews or even how you respond to reviews. In this episode, Devin Herz shares his insights on how best to respond to online reviews and how to leverage even the not so flattering ones with a positive spin to help influence the minds of future customers or clients. Right off the bat, Devin takes note of how one of the habits from Stephen Covey can teach us a lot in how to first approach every online review. Devin also reveals a quick pro tip on soliciting the very best online reviews from your customers and how to leverage them to your business’s advantage. Visit Our Website: Business Video Cards In Florida Read More Blog: Best Marketing Consultants FL

Branding. So many people think that branding is just about a logo, and those people couldn’t be further from the truth! Branding strategies go far beyond a logo to encompass the entire identity of your business and all the ways people experience it from the company name all the way down to the culture within your business. Yes, even how staff members answer the phone is a part of your business’s brand. Ultimately, everything that goes into how people perceive your business needs to be thought about as a part of your brand. Is branding important? Heck yea, it is! It is one of the most important foundations of a great business. It sets the expectations for your audience and gives you a persona that people will remember and relate to. When done right, your brand should be easily recognized after the first time someone sees it. Taglines are also a great way to add to your brand by giving people a concise understanding of what you do and how you can help them. When starting out, tak...

In part two of our blog series, we’re going to take a look at digital advertising. There’s no denying the fact that the world has been rapidly making the shift to digital. Between mobile phones, laptops, tablets, and more, people of all ages are consuming more digital content on a daily basis than ever before. From a business perspective, this means that marketing strategies need to adapt to this new way of life, and fast! Digital advertising is the marketing tool your company need to be using no matter what service or product you offer. Digital advertising is the new norm and if you’re not already practicing it, it’s absolutely time to start. It’s the fastest growing marketing channel and it’s not going to slow down any time soon. Before we look at the benefits of digital advertising, let’s take a moment to discuss the key forms of it at present: websites and SEO content blogs internet banner ads online video content pay-per-click (PPC) advertising email marketing social...