DMC Blogs

While it’s undeniable that technology has changed the direct marketing industry, it has not irreparably damaged direct mail marketing. Quite the contrary, actually. Direct mail, in many ways, has been enhanced by web technologies. Answer these two questions: How many emails do you get a day? How many do you read a day? We’d bet that your answer to the first question is higher than the second. The fact is that in today’s technological climate, we get many more emails than we want to read. This results in the majority of emails being deleted before they’re even opened. Consumers are far more likely to sort through their physical mail daily and read the contents than go through and read each and every email in their inbox. Physical mail adds a personal touch that simply isn’t possible through email. You need your sales piece to connect with your customers on a personal level, and the best way to do this is through a thoughtful piece of physical mail. Plus, a direct mail piece...

In this blog, we’re going to explore direct mail. We’re going to discuss how to bring your traditional mail pieces into the digital era. pURLs To really catch your recipient’s attention, it’s important your mail piece be customized to the individual. pURLS are personalized URLs used in direct mail . Within the mail piece you send to your client list, included is a URL to a landing page that is created specifically for the recipient. pURLS are a great tool that allows the recipient to feel a more personal connection, which in turn helps increase the response rate. With these URLs, you can track responses in real time, follow up with the warmest leads, and see your return on investment steadily increase. Video Mail The latest tech innovation to hit direct mail marketing is video mail. An actual video screen is placed within a direct mail piece to truly connect with the recipient. Methods like PrintaVizion and InstaVizion allow you to create unique mailers complete wi...

Repeat business, new customers, and referrals don’t happen on their own. It starts with a great experience that “wows” people and makes them want to tell their friends. But then, you need to build on that experience by staying in touch with existing customers while also reaching new people in the process. That’s where marketing comes in. Customers have expectations for your business, and you work hard to fulfill those expectations daily. Just as consistency makes you stand out from your competitors, it’s also critical when it comes to planning your marketing efforts. It’s consistency that builds trust, and trust is the foundation for brand loyalty and promotion. Successful marketers do something for their business every single day! Your various marketing efforts should be consistent with each other. You should develop a “tone of voice” for your brand that flows consistently from the in-person experience consumers will get, to your website, social media presence, email marketing...