DMC Blogs

Do you know that video was the number ONE form of media used in content strategy last year, leaving far behind blogs and infographics? More than 87% of businesses use video as a marketing tool. Video is unique because it stimulates the senses through sight, sound, motion, and emotion. It more so motivates people to act compared to other marketing content strategy elements. Let’s take a look at why Video Marketing is so popular and how it will benefit your business. Higher Conversion Rates People today expect to see videos on your website and social media pages, and they’ll likely watch them. This increases the conversion rate by 80%. Meanwhile, including videos in your email campaigns increases your click-through rate by 200%-300%! Better Search Engine Rankings Google has been promoting the importance of video content for almost 15 years now. That’s why posting videos on your website helps you receive higher search engine rankings. Videos assist in increasing organic traffic from ...

  Well, we did not expect to revive our  Monday Marketing Nugget  like this, but with great sadness, this marketing nugget will be about the teachings of the late, great Marketing Visionary, Tom Feltenstein. Tom was hardly a cookie-cutter chief executive. His charisma and story-telling captivated audiences around the world while he helped encourage and motivate restaurateurs & franchisees towards a successful future. His Four Walls & Neighborhood Marketing programs are emulated throughout countless successful companies. Know more at   DMC Marketing Nugget‘s  Blog “ Be Remarkable ”

  Labor Day is more than just a public holiday. Some business owners see it as a marketing opportunity, while others see it as a way to thank their employees for all their hard work. This week, Devin Herz from  Dynamic Marketing Consultants  explains why you should think about doing both this Labor Day, which falls on September 7th this year. Know more:  Increase Sales AND Staff Morale On Labor Day