DMC Blogs

Do you know that video was the number ONE form of media used in content strategy last year, leaving far behind blogs and infographics? More than 87% of businesses use video as a marketing tool. Video is unique because it stimulates the senses through sight, sound, motion, and emotion. It more so motivates people to act compared to other marketing content strategy elements. Let’s take a look at why Video Marketing is so popular and how it will benefit your business. Higher Conversion Rates People today expect to see videos on your website and social media pages, and they’ll likely watch them. This increases the conversion rate by 80%. Meanwhile, including videos in your email campaigns increases your click-through rate by 200%-300%! Better Search Engine Rankings Google has been promoting the importance of video content for almost 15 years now. That’s why posting videos on your website helps you receive higher search engine rankings. Videos assist in increasing organic traffic from ...

  Well, we did not expect to revive our  Monday Marketing Nugget  like this, but with great sadness, this marketing nugget will be about the teachings of the late, great Marketing Visionary, Tom Feltenstein. Tom was hardly a cookie-cutter chief executive. His charisma and story-telling captivated audiences around the world while he helped encourage and motivate restaurateurs & franchisees towards a successful future. His Four Walls & Neighborhood Marketing programs are emulated throughout countless successful companies. Know more at   DMC Marketing Nugget‘s  Blog “ Be Remarkable ”

  How do you make sure your marketing message conveys to your audience that you are the only one to call? On this week’s Monday Marketing Nugget, we’re stepping back in time to celebrate what made Ghostbusters the obvious and only choice for New York residents – and why the same principle will always hold true – even for Devin at   Dynamic Marketing Consultant . How you can become the clear and obvious choice for your customers. What prompted my wife and I to make a $100 online purchase. How I knew I was being re-targeted through online ads… and still bought! What sounds my body must make to show an Ab-vertisement is a success. The 5 things you have to do to get people to stop in their tracks and make your product or service the ONLY one to purchase. Know more at “ Be The Only Company They Call ”

  In the midst of the Great Depression, to drum up excitement and ticket sales for the game, Major League Baseball held its first All Star Game on July 6, 1933. They shifted quickly in the face of adversity on this day, and ended up creating a tradition that has lasted nearly a century. Watch the Monday Marketing Nugget,  Dynamic Marketing Consultant  to Learn: Tactics to shift your business quickly with recent client examples. Thoughts on how to hit home runs right now. High-engagement marketing tactics with a major twist. Outrageous ideas to really mak Know more at “ Marketing Home Runs In The Face Of Adversity ”

  The first half of 2020 saw an explosion of new podcasts, but so many people who want to start a podcast have no idea where to begin. On this week’s Monday Marketing Nugget,  Dynamic Marketing Consultant - Devin Herz caught up with Steven Placey and Paul Simkins Jr. to find out how Steve’s E.C.H.O. formula is the secret to rapid success. Know more at “ Personal Branding With A Podcast – DMC Monday Marketing Nugget ”

  In the face of an economic turndown, many companies cut back massively on their marketing. The owner of  Dynamic Marketing Consultants , Devin Herz, caught up with one of his old friends, Greg Zalkin, to find out how the current restrictions have forced their brand ambassadors to reinvent how they showcase their clients. Know “ How To Tackle Marketing Challenges, Now Is The Time To Double Down ”

  While Devin from Dynamic Marketing Consultants is taking a road trip with his wife (and dog), he’s still being productive. In this week’s on the road episode of the  DMC Marketing Nugget , Devin shares 4 tips for being more productive while you’re traveling. Know at “ 4 Tips To Be More Productive While Traveling ”

  How do you get visiting technicians and engineers to sell and upsell when they’d rather stick to getting their hands dirty? This week, Devin Herz from  Dynamic Marketing Consultants  talks to Steve Mores from Dynamic Air Quality Solutions about how a video brochure has been the secret to their technicians’ sales success. Know How  “ Video Brochure Sales Tool Helps Increase Sales 300% ”

  Are you having a hard time consistently putting out videos? The biggest problem business owners and marketers have with regularly putting out great videos on Social Media is procrastination. Too much over-thinking gets in the way of just getting something out there. This week, Devin Herz from  Dynamic Marketing Consultants  shares 3 simple ways to stop procrastinating and instead start producing great video content. Know  what’s unique about this week’s Marketing Nugget

  Labor Day is more than just a public holiday. Some business owners see it as a marketing opportunity, while others see it as a way to thank their employees for all their hard work. This week, Devin Herz from  Dynamic Marketing Consultants  explains why you should think about doing both this Labor Day, which falls on September 7th this year. Know more:  Increase Sales AND Staff Morale On Labor Day

This summer, Burger King generated international exposure worth millions of dollars – and all for just a few $5 donations to gamers streaming on Twitch. Twitch users weren’t happy. And that’s what generated all the coverage. In this week’s Marketing Nugget, DMC’s Devin Herz takes a look at whether  Burger Kings campaign was a smart marketing move or a misfire . Website:  Dynamic Marketing Consultant