DMC Blogs

While it’s undeniable that technology has changed the direct marketing industry, it has not irreparably damaged direct mail marketing. Quite the contrary, actually. Direct mail, in many ways, has been enhanced by web technologies. Answer these two questions: How many emails do you get a day? How many do you read a day? We’d bet that your answer to the first question is higher than the second. The fact is that in today’s technological climate, we get many more emails than we want to read. This results in the majority of emails being deleted before they’re even opened. Consumers are far more likely to sort through their physical mail daily and read the contents than go through and read each and every email in their inbox. Physical mail adds a personal touch that simply isn’t possible through email. You need your sales piece to connect with your customers on a personal level, and the best way to do this is through a thoughtful piece of physical mail. Plus, a direct mail piece ...

While email marketing is a great strategy because of its low cost per acquisition,  Direct Mail Marketing  still has a far better response rate. As physical mail becomes less common, research has shown that 55% of people now look forward to getting mail and over 65% of people feel that mail is far more personal than an email. At DMC, Our Direct Mail Experts will help you to make your direct mail campaigns sucessful. Here are five tactics to boost your direct mail response rates: 1. Clean Up Your Contact List Similar to how we all “clean” our email lists, you’ll want to do this same cleaning with your mailing list too. Consider working with your mailing provider and have them run your list through the National Change of Address database. This will remove any known bad addresses and will also help you lower costs by making sure all addresses are complete, meet the postal requirements, and are pre-sorted. 2. Test Before Sending If the goal of your direct mail campaign...

In today's business most of things have been digital. Whether signing a contract or attending meeting and seminars. Maximum people are doing online business, then that might be a question that why Business Cards is still important. The truth is that business cards are one aspect of business that will not be fully replaced by digital marketing anytime soon. Here are 4 reasons why the “old school” business card is still so important to your company: 1. Business cards make networking personal 2. Business cards remain the most effective direct marketing tool 3. Business cards put a face to your business 4. Business cards show you’re prepared Read completely about these four points here... WHY BUSINESS CARDS STILL MATTER Team DMC