DMC Blogs

Social media marketing is here to stay and now is the time for your business to be taking advantage. Today there are over 3 billion internet users and over 2 billion of them are active on various social media accounts. The important social media sites you should be using to benefit your business are Facebook , Twitter , and LinkedIn . Here are the top 4 reasons you need to be using Social Media Services to expand and improve your business: Gain customer insights : You should be using social media to collect data about your customers in real time. Every day there are over 500 million tweets sent out and 4.5 billion likes on Facebook. Behind these tweets, posts, and likes is an abundance of information about your customers- who they are, what they’re interested in, how they behave, and how they feel about your business. Use this information to adapt, grow, and appeal to your target audience. Incre ase brand recognition and loyalty : Your social media networks are new channels to s...

No matter what industry you may be in, keeping an eye on what your competition is doing should always be a part of your business strategy. Without doing a little digging, how else would you know what your business is up against? These days, the internet and social media make “spying” on your competitors extremely easy. Here are 3 simple ways to monitor your competition: Read Their Reviews Reading a business’s online reviews can be very telling. You can quickly learn what they are doing right and what they are doing wrong by what customers and clients are saying. If reviews are boasting a specific product or service, it might be worth adding to your offerings if you aren’t already. If you’re reading about what the business is doing poorly, use it as a means to differentiate your business and get a leg up on your competition. Sign Up for Their Email Lists Subscribing to your competitor’s public email lists is a no brainer. Quick and easy; you literally get their latest new...

If you haven’t already heard the news that’s been buzzing in the marketing industry, Facebook has updated their algorithm, again . This time, the update will affect what content is shown in users’ newsfeed from businesses, brands,and media outlets. The updated news feed is designed to surface content that is best performing amongst a user’s family and friends. So, to put it in layman’s terms –when a business or brand posts content to their Facebook page, the chances of the post being shown in its fan’s news feed is slim. Your friends at DMC are here to help. We’ve found a few ways to help your business thrive during these hard times in Facebook land: 1 – Join Facebook Groups There are thousands of Facebook groups out there. Within these groups, posts are prioritized based on how much of a discussion they spark. Do a little research and find which groups are most relevant to your target audience. You may find some groups with just a few hundred people, while other groups can...