DMC Blogs

The holiday season is the perfect opportunity to take the time to show your clients you appreciate their business along with reminding them what your business can do for them. Have you thought about how will you do this during the 2018 holiday season? The answer to this will be NO. But, it’s never too late to start planning. Many people think that December is the best time to send holiday greeting. The team of Dynamic Marketing Consultants has seen success of holiday mailers in November. Read the blog “ Time To Start Planning Your Holiday Marketing ” and start planning soon before it gets too late! Here’s to your success…and happiness! Devin Herz Marketing Consultants

In today’s digital world, online reviews can make or break a business pretty quickly, so handling them with care is super important. Online reviews are one of the most turned to avenues when deciding to do business with a company or not, judging on good reviews, bad reviews, lack of reviews or even how you respond to reviews. In this video, Devin Herz shares his insights on how best to respond to online reviews and how to leverage even the not so flattering ones with a positive spin to help influence the minds of future customers or clients. Or you can read this blog to know more about “ Online Reviews - The digital way to make or break your business .” Here’s to your success…and happiness! Devin Herz Marketing Consultants

You took the time, effort,and resources to obtain each of your clients. How many of them are currently sitting stagnant in your database? This is the time to “wake” your clients up who have been “hitting snooze” on your services or product offerings. But how? Well, you can do this by using a reactivation campaign. Now you may be wondering what reactivation campaign is and how can you use this? Read this blog and know " How to Wake up Your Clients with a Reactivation Campaign "

Nowadays, where everyone glued to their cell phones and tablets, we’ve found an effective way to grab your client’s attention with a tangible, printed item. This tangible item is named as MiniZine or “mini magazine”. A MiniZine is a unique opportunity to provide your clients with important information as well as interesting, feel-good content. It is the attractive way to keep in contact with your clients. You can feature your client and provide success stories or testimonials from them to truly make them feel special. The best part is, our Direct Mail Experts work with you to create the perfect MiniZine with their latest Marketing Ideas . Maybe you want to touch base with your clients every month or quarter,or maybe you just want to send out an annual update. They make a terrific giveaway at an event or tradeshow too. MiniZines are totally customizable to your specific needs and wants. At DMC, we can take your MiniZineone step further and turn it into a video that you can use...

If you have been investigating where your marketing dollars are best spent you most likely have read that Direct Mail Marketing is a low cost high return on investment option. This blog will tell you in detail what all the fuss is about with direct mail. Direct mail not only allows you to target your most likely of customer with the precision of a sniper rifle but it also allows you to personalize the offer. You can also track your marketing dollars with direct mail. These advantages of direct mail make it popular marketing option both for the small biz and the largest of corporations. The ability to focus in and target only the most likely of customers is a huge asset to direct mail marketing . Companies of all sorts can purchase or rent lists of people with the most favorable demographics that match the existing customer base. Income, Hobbies, Mortgage data are all available and extremely useful when developing a direct mail campaign. This type of marketing is with a precisi...

If you’re looking to rock out on your upcoming innovative video marketing campaign, DMC should be your next call. More than 85% of companies find success with video marketing, so it’s imperative that your business add video marketing to its strategic toolbox. The right video marketing campaign can increase brand awareness, increase online engagement, improve customer education, increase leads generated, increase conversion rates, increase sales revenue, improve lead nurturing, and/or increase website traffic. We know how to accomplish each goal. At DMC, our team of professionals has years of experience developing successful video marketing campaigns for a variety of different small and large businesses. We can implement a full video production or take a client’s existing video and edit it to give it completely new life! Whether you need a standalone lead generation video for a landing page or several videos for a social campaign, we know how to create a video that will get viewer...

Running a company can be overwhelming. Each day brings new responsibilities, and it’s easy to fall off track and lose sight of what goals need the most attention right now. One of the best things you can do to stay organized and keep your team on track all year long is by creating a full year marketing calendar and strategic plan. With the new year just a few weeks away, you’ve already got to play catch up if you don’t yet have a 2018 marketing calendar that will tell you exactly what budget to stick to, what goals to have in place, and how you will be able to achieve these goals. At DMC, we offer a complete single-day marketing analysis and consultation . Our one-day solution is designed to be an intensive examination of your business’s marketing initiatives with the ultimate goal aimed at providing detailed and actionable plans that will immediately increase your effectiveness. This December is the perfect time to take advantage of our one day solution, as this 24-hour process ...

In part two of our blog series, we’re going to take a look at digital advertising. There’s no denying the fact that the world has been rapidly making the shift to digital. Between mobile phones, laptops, tablets, and more, people of all ages are consuming more digital content on a daily basis than ever before. From a business perspective, this means that marketing strategies need to adapt to this new way of life, and fast ! Digital advertising is the marketing tool your company need to be using no matter what service or product you offer. Digital advertising is the new norm and if you’re not already practicing it, it’s absolutely time to start. It’s the fastest growing marketing channel and it’s not going to slow down any time soon. Before we look at the benefits of digital advertising, let’s take a moment to discuss the key forms of it at present: websites and SEO content blogs internet banner ads online video content pay -per-click (PPC) advertising email marketin...