DMC Blogs

In part two of our blog series, we’re going to take a look at digital advertising. There’s no denying the fact that the world has been rapidly making the shift to digital. Between mobile phones, laptops, tablets, and more, people of all ages are consuming more digital content on a daily basis than ever before. From a business perspective, this means that marketing strategies need to adapt to this new way of life, and fast! Digital advertising is the marketing tool your company needs to be using no matter what service or product you offer. Digital advertising is the new norm and if you’re not already practicing it, it’s absolutely time to start. It’s the fastest growing marketing channel and it’s not going to slow down any time soon. Before we look at the benefits of digital advertising, let’s take a moment to discuss the key forms of it at present: 1. websites and SEO content 2. blogs 3. internet banner ads 4. online video content 5. pay-per-click (PPC) advertising 6. email m...

While winter may be the season to withdraw and hibernate, it’s been quite the opposite here at DMC! We’ve been busy helping our clients achieve their event marketing goals using unique video solutions. Here’s a look at some of our recent projects: On the Quick We worked with one of our past clients to create collateral for an upcoming event on the fly! We had just 2 weeks to use our InstaVizion solution to create video handouts for event attendees that included a special event-only offer. Although not the ideal timeframe to work within, our team rallied together to get the job done for our clientwith production, shipping, copywriting, design, and video editing all completed in record time.“The event went well. We got a good 7 solid leads from there and the InstaVizion Video Handouts were a good conversation starter.” –Tony Aveiro, Director of Marketing, Endurance IT Official Website: Business Video Cards In Florida More Info Click Here: Direct Marketing Experts

In today’s digital world, online reviews can make or break a business pretty quickly, so handling them with care is super important. Online reviews are one of the most turned to avenues when deciding to do business with a company or not, judging on good reviews, bad reviews, lack of reviews or even how you respond to reviews. In this video, Devin Herz shares his insights on how best to respond to online reviews and how to leverage even the not so flattering ones with a positive spin to help influence the minds of future customers or clients. Or you can read this blog to know more about “ Online Reviews - The digital way to make or break your business .” Here’s to your success…and happiness! Devin Herz Marketing Consultants

Video is a great asset to have in your marketing toolbox and can be used on your website and social media. We recently had the pleasure of assisting one of our long-time clients in refreshing their brand. Included in that process was updating their staff photos and obtaining new video footage to be used for their website and various marketing materials. As marketers, we can’t stress it enough how important it is to keep your photos and video footage current. When someone views your website and marketing materials, they should get a true look into your company and know exactly what to expect. We assist our client into their photoshoot and video footage by suggesting latest marketing ideas. Read the full blog to know about that marketing ideas that can help you too “ Updating Your Brand? Don't Forget Video Too ” Here’s to your success…and happiness! Devin Herz Marketing Consultants

Every company wants their people to do well and enjoy their work. And we believe everyone should work hard in order to be happy, right? But could we be thinking about things backwards? Check out this blog in which psychologist Shawn Achor talks about that, actually, happiness inspires us to be more productive. Read the blog here: Do Results = Happiness? OR Does Happiness = Results? Here’s to your success…and happiness! Devin Herz Former Marketing Consultants

Have you ever wondered why it is some service-based businesses never slow down while others seem to have peaks and valleys throughout the year? Of course, there are seasonal businesses like lawn mowing or snow plowing, but those aren’t the ones I’m talking about. I’m talking about the businesses that have HUGE potential pools of prospects. Well, Business success does not come easily. It is only possible by developing habits that drive business success. So, what is the best habit for developing successful business? Read this blog and find out " The One Habit that could Save Your Business from Downturn "

Is marketing an art or is it a science? In today’s technology-charged world of SEO and Google AdWords, some may feel like the fun has been drained from the industry in search of winning the ROI numbers game. And while there definitely IS a science behind marketing, there is still plenty of room for the artistry we’ve all come to love and desire. This infographic sums it up nicely to give you a sense of the perfect combination between the marketing Artists and Scientists of the world. Fortunately,  DMC has got some of the best of both worlds  working for us on our clients’ marketing needs all the time. Curious if we can help your marketing efforts? Schedule a RISK-FREE Strategy session with us and let’s find out once and for all!  Contact us  today to get started.

Social media marketing is here to stay and now is the time for your business to be taking advantage. Today there are over 3 billion internet users and over 2 billion of them are active on various social media accounts. The important social media sites you should be using to benefit your business are Facebook , Twitter , and LinkedIn . Here are the top 4 reasons you need to be using Social Media Services to expand and improve your business: Gain customer insights : You should be using social media to collect data about your customers in real time. Every day there are over 500 million tweets sent out and 4.5 billion likes on Facebook. Behind these tweets, posts, and likes is an abundance of information about your customers- who they are, what they’re interested in, how they behave, and how they feel about your business. Use this information to adapt, grow, and appeal to your target audience. Incre ase brand recognition and loyalty : Your social media networks are new channels to s...

At DMC, we provide our clients with a myriad of online marketing services. We aspire to be a one-stop marketing shop for any business looking to grow and attract new clients. That said, as much as we’d like to be able to handle every one of our client’s needs, we know we can’t be masters at everything. Over the years,we’ve learned the importance of building business alliances and partnering with others to help our clients achieve their goals. Have you heard the saying, “two heads are better than one”? When you partner with a complementary business who can support your client’s goals, it’s a win-win situation for all involved. Collaboration is key. Working with a partner(s)allows you to brainstorm and innovate on projects in a way you may not have been able to do before. Ideally, partnerships will open the door to products, resources, and contacts not currently obtainable to your business. When you form strategic partnerships, it’s important all businesses involved are on boar...

At DMC, we truly put our heart and soul into our work. We recently worked with our longtime client, Keystone Heart, to create a one-of-a-kind keepsake for their global team. Our team worked with them in researching a gift that would last, then we created unique packaging and even completed the employee gift with a hand-written envelope. Here’s what Austi Hawk, Marketing Director at Keystone Heart,had to say: “We wanted to give something special to our team members around the world and DMC made it super easy! They helped research our “The North Face” jackets that turned out amazing. The message and design of the thank you card that went with them was heartfelt and professional -not to mention personalized with each team member’s name on it!I think the most impressive thing about this gifting project was how it was packaged: it had handwritten envelopes, the card and jackets were placed in bags to maintain their shape, which was tied with a beautiful red ribbon, and then mailed...

If you’re looking to rock out on your upcoming innovative video marketing campaign, DMC should be your next call. More than 85% of companies find success with video marketing, so it’s imperative that your business add video marketing to its strategic toolbox. The right video marketing campaign can increase brand awareness, increase online engagement, improve customer education, increase leads generated, increase conversion rates, increase sales revenue, improve lead nurturing, and/or increase website traffic. We know how to accomplish each goal. At DMC, our team of professionals has years of experience developing successful video marketing campaigns for a variety of different small and large businesses. We can implement a full video production or take a client’s existing video and edit it to give it completely new life! Whether you need a standalone lead generation video for a landing page or several videos for a social campaign, we know how to create a video that will get viewer...

Running a company can be overwhelming. Each day brings new responsibilities, and it’s easy to fall off track and lose sight of what goals need the most attention right now. One of the best things you can do to stay organized and keep your team on track all year long is by creating a full year marketing calendar and strategic plan. With the new year just a few weeks away, you’ve already got to play catch up if you don’t yet have a 2018 marketing calendar that will tell you exactly what budget to stick to, what goals to have in place, and how you will be able to achieve these goals. At DMC, we offer a complete single-day marketing analysis and consultation . Our one-day solution is designed to be an intensive examination of your business’s marketing initiatives with the ultimate goal aimed at providing detailed and actionable plans that will immediately increase your effectiveness. This December is the perfect time to take advantage of our one day solution, as this 24-hour process ...

Video content has been proven to boost conversions and even sales. To get these conversion rates and sales, you first need views. With so much video content streaming out there, the question is: how do you ensure that your videos get noticed? 1. Share Strategically The best way to get the attention of customers or potential leads is by sharing content. However, you need to be strategic and diligent about sharing your video content. Uploading a video to the web and hoping people will find it will not bring the results you are seeking.  It’s important to use all social media platforms to promote your video while also tweaking your social messaging so it’s engaging and relevant to each particular platform audience. And remember, location is key. When uploading a video to your website, embed it front and center. Give your video prime real estate so you can get as many views as possible. 2. One Size Doesn’t Fit All There are different video types that you can ...

In part two of our blog series, we’re going to take a look at digital advertising. There’s no denying the fact that the world has been rapidly making the shift to digital. Between mobile phones, laptops, tablets, and more, people of all ages are consuming more digital content on a daily basis than ever before. From a business perspective, this means that marketing strategies need to adapt to this new way of life, and fast ! Digital advertising is the marketing tool your company need to be using no matter what service or product you offer. Digital advertising is the new norm and if you’re not already practicing it, it’s absolutely time to start. It’s the fastest growing marketing channel and it’s not going to slow down any time soon. Before we look at the benefits of digital advertising, let’s take a moment to discuss the key forms of it at present: websites and SEO content blogs internet banner ads online video content pay -per-click (PPC) advertising email marketin...