DMC Blogs

Video is a great asset to have in your marketing toolbox and can be used on your website and social media. We recently had the pleasure of assisting one of our long-time clients in refreshing their brand. Included in that process was updating their staff photos and obtaining new video footage to be used for their website and various marketing materials. As marketers, we can’t stress it enough how important it is to keep your photos and video footage current. When someone views your website and marketing materials, they should get a true look into your company and know exactly what to expect. We assist our client into their photoshoot and video footage by suggesting latest marketing ideas. Read the full blog to know about that marketing ideas that can help you too “ Updating Your Brand? Don't Forget Video Too ” Here’s to your success…and happiness! Devin Herz Marketing Consultants

Every company wants their people to do well and enjoy their work. And we believe everyone should work hard in order to be happy, right? But could we be thinking about things backwards? Check out this blog in which psychologist Shawn Achor talks about that, actually, happiness inspires us to be more productive. Read the blog here: Do Results = Happiness? OR Does Happiness = Results? Here’s to your success…and happiness! Devin Herz Former Marketing Consultants

Have you ever wondered why it is some service-based businesses never slow down while others seem to have peaks and valleys throughout the year? Of course, there are seasonal businesses like lawn mowing or snow plowing, but those aren’t the ones I’m talking about. I’m talking about the businesses that have HUGE potential pools of prospects. Well, Business success does not come easily. It is only possible by developing habits that drive business success. So, what is the best habit for developing successful business? Read this blog and find out " The One Habit that could Save Your Business from Downturn "

You are in a business, make mistakes and think mistakes are a bad thing. Well, No.. it's not a bad thing. Marketing mistakes are some of the most valuable experiences you can have. No one achieves anything without making many mistakes along the way. Whether you’re learning to do something for the first time or a successful business leader you’ve made mistakes. It's important to learn from each mistake. Here are 6 quick things that McDonald’s teaches us about print advertising for your education …and enjoyment, because let’s face it, sometimes it’s more fun to learn from mistakes. Yes, you read it right.. McDonalds lessons .. Read this interesting blog here " 6 MCLESSONS IN MARKETING ”

Recently, Facebook has updated their algorithm and the update will affect what content is shown in users’ newsfeed from businesses, brands,and media outlets. The updated news feed is designed to surface content that is best performing amongst a user’s family and friends. So, to put it in layman’s terms –when a business or brand posts content to their Facebook page, the chances of the post being shown in its fan’s news feed is slim. So, are you worried about the Facebook Algorithm changes? No nee to be worry, Your friends at DMC are here to help. We’ve found a few ways to help your business thrive during these hard times in Facebook land. Let’s dive in! Read the full article here: How Your Business Can Survive Facebook's New Algorithm

Keeping an eye on what your competition is doing should always be a part of your business strategy. No matter what industry you may be in, there is always going to be competition. Having competitive intelligence is a great way to figure out where you are now, as well as where you are going. Without doing a little digging, how else would you know what your business is up against? These days, the internet and social media services make “spying” on your competitors extremely easy. Let's take a closer look at the 3 simple ways to monitor your competition that can help you to grow your business presence in this competitive world. Read the full article here: Social Media Services | Social Media Management

Social media marketing is here to stay and now is the time for your business to be taking advantage. Today there are over 3 billion internet users and over 2 billion of them are active on various social media accounts. The important social media sites you should be using to benefit your business are Facebook , Twitter , and LinkedIn . Here are the top 4 reasons you need to be using Social Media Services to expand and improve your business: Gain customer insights : You should be using social media to collect data about your customers in real time. Every day there are over 500 million tweets sent out and 4.5 billion likes on Facebook. Behind these tweets, posts, and likes is an abundance of information about your customers- who they are, what they’re interested in, how they behave, and how they feel about your business. Use this information to adapt, grow, and appeal to your target audience. Incre ase brand recognition and loyalty : Your social media networks are new channels to s...

No matter what industry you may be in, keeping an eye on what your competition is doing should always be a part of your business strategy. Without doing a little digging, how else would you know what your business is up against? These days, the internet and social media make “spying” on your competitors extremely easy. Here are 3 simple ways to monitor your competition: Read Their Reviews Reading a business’s online reviews can be very telling. You can quickly learn what they are doing right and what they are doing wrong by what customers and clients are saying. If reviews are boasting a specific product or service, it might be worth adding to your offerings if you aren’t already. If you’re reading about what the business is doing poorly, use it as a means to differentiate your business and get a leg up on your competition. Sign Up for Their Email Lists Subscribing to your competitor’s public email lists is a no brainer. Quick and easy; you literally get their latest new...

Video content has been proven to boost conversions and even sales. To get these conversion rates and sales, you first need views. With so much video content streaming out there, the question is: how do you ensure that your videos get noticed? 1. Share Strategically The best way to get the attention of customers or potential leads is by sharing content. However, you need to be strategic and diligent about sharing your video content. Uploading a video to the web and hoping people will find it will not bring the results you are seeking.  It’s important to use all social media platforms to promote your video while also tweaking your social messaging so it’s engaging and relevant to each particular platform audience. And remember, location is key. When uploading a video to your website, embed it front and center. Give your video prime real estate so you can get as many views as possible. 2. One Size Doesn’t Fit All There are different video types that you can ...