DMC Blogs

Companies will schedule brainstorm meetings, and most will leave with a strong list of ways to improve marketing efforts – but fall short on the follow-through. This isn’t for lack of trying! It can be discouraging to try something new and find it didn’t work as well as you had hoped. Another common pitfall to consistent marketing is knowing what it is you need to do to elevate your marketing to get better results but finding it too challenging to maintain. Read on to learn why consistency is essential in your marketing, which areas of your marketing to focus on, and how to maintain consistent marketing for your business! Consistency is Key Constant marketing affects us in ways we may not readily identify. A recent Forbes article found reliable marketing “creates a pattern everyone can come to expect, and they develop a subconscious comfort level when you meet their business needs.” Essentially, placing importance upon being consistent in marketing creates a reliable and authorita...

Even if you’ve started off managing the marketing of your business strong you will eventually hit a plateau and look for ways to continue growing your business. It is the eternal struggle in business to stay in front of potential clients, create top-notch products, and ensure the best service. But how do you balance it all? Entrepreneurs and business leaders are independent by nature and can be reluctant to ask for help when it could be truly beneficial. Further, it can be challenging to see the big picture and determine where to focus marketing initiatives for the greatest positive outcome. While no one knows all there is to know about growing a business, consulting with someone who has specialized experience can be a game changer. With so many options to choose from, how do you sift through the options and settle on the business consultant best for your marketing needs?      Read More...

We’re excited to share a recent knock-out Dynamic Marketing Consultants success story! Over the last few months, the team at DMC has partnered with former boxing champion, Ronald “Winky” Wright. Since retiring, the former middle-weight boxing champion has taken on the Florida housing market, looking to rebuild old neighborhoods, one home at a time. Through his Champion Home Buyers brand, he’ll purchase any home for cash and give it a positive facelift, helping raise the value of properties and neighborhood aesthetic all over Florida. “We are lucky to live in an area with so many great athletes. Being able to team up with one of them recently is an amazing opportunity for DMC. Knowing all the great things that Winky does for his community, it was an honor to help him bring his vision to reality with Champion Home Buyers. The fact that Winky and his team are in this business to help people in need also makes their projects very gratifying for us.” – Devin Herz, Founder at DMC . ...

In today’s technology-dominated society, your online reputation can make or break your business. Whether the information being shared about your business is true or false, how you’re portrayed in the online community becomes a reality in the business world. In order to keep your reputation intact, it’s important to know what’s being said about your business. Here are 5 things you can do to ensure your online reputation isn’t costing you customers or damaging the reputation you work so hard to build up. Check Search Engines Often  In today’s fast-paced environment, it’s not enough to search your business every year, or even every few months anymore. Customers are writing about companies in record numbers on review sites, blogs, and in social media posts. Do a search on all the major search engines to find out what people are saying about your business. Consider setting up an automatic alert system, such as Google Alerts, to track when your company is being talked...

For those of you that do tradeshows or events: this video is for you! Everyone knows that purchasing vendor space or sponsorships can be expensive. The question then becomes – how are you going to capitalize on it and make sure you get a positive return on investment? In this episode, Devin Herz, Chief Creative Consultant with DMC, shares a wealth of insight on how you can dominate your next event, including the biggest oversight most business owners make when attending an event, and how you can generate overwhelming success. It’s not rocket science BUT it does take careful planning and strategic effort in order to walk away feeling like it was time well spent in gaining the exposure your business craves. More Info: Diverse Marketing Campaigns

Companies will schedule brainstorm meetings, and most will leave with a strong list of ways to improve marketing efforts – but fall short on the follow through. This isn’t for lack of trying! It can be discouraging to try something new and find it didn’t work as well as you had hoped. Another common pitfall to consistent marketing is knowing what it is you need to do to elevate your marketing to get better results but finding it too challenging to maintain. Read on learn why consistency is essential in your marketing, which areas of your marketing to focus on, and how to maintain consistent marketing for your business! Consistency is Key Constant marketing affects us in ways we may not readily identify. A recent Forbes article found reliable marketing “creates a pattern everyone can come to expect, and they develop a subconscious comfort level when you meet their business needs.” Essentially, placing importance upon being consistent in marketing creates a reliable and authorita...

Dynamic Marketing Consultants offer a variety of solutions that will get your whale client up and out of their seat! If you’re serious about growing your business then consult our team of Direct Marketing Experts for the services like Online Advertising, Website Development, and Direct Mail Marketing. Dynamic Marketing Consultants has assembled a team of marketing experts to develop business strategies that will get your clients and prospects up and out of their seat! If you’re ready to grow your business, attract your ideal clients, streamline your marketing and have peace of mind,  schedule a time to get to know us. More Info: Marketing Analysis and Consultation

In part two of our blog series, we’re going to take a look at digital advertising. There’s no denying the fact that the world has been rapidly making the shift to digital. Between mobile phones, laptops, tablets, and more, people of all ages are consuming more digital content on a daily basis than ever before. From a business perspective, this means that marketing strategies need to adapt to this new way of life, and fast! Digital advertising is the marketing tool your company need to be using no matter what service or product you offer. Digital advertising is the new norm and if you’re not already practicing it, it’s absolutely time to start. It’s the fastest growing marketing channel and it’s not going to slow down any time soon. Before we look at the benefits of digital advertising, let’s take a moment to discuss the key forms of it at present: websites and SEO content blogs internet banner ads online video content pay-per-click (PPC) advertising email marketing social...

Voice search is no longer just forasking Alexa to tell you the weather or asking your Google Home to call your Mom. Voice search is a growing trend that may actually stick around.Pew Research Center reports 46% of Americans use digital voice assistants, while comScore predicts by 2020 that 50% of searches will be done by voice. In just a few years,50% of searches will be done by voice… as marketers, hearing this statistic is both alarming and exciting. To evolve with this new search method, marketers and businesses alike will need to include marketing strategies geared toward voice searches. How People Speak to Search vs Type to Search When people type to search, it’s usually just a few key words or phrases. When someone speaks to search, they ask a question as if they are talking to another person. This is important to keep in mind when it comes to your website development. Your site’s content should be created to match how someone may speak.A great way to address this is by ...

If you have been investigating where your marketing dollars are best spent you most likely have read that Direct Mail Marketing is a low cost high return on investment option. This blog will tell you in detail what all the fuss is about with direct mail. Direct mail not only allows you to target your most likely of customer with the precision of a sniper rifle but it also allows you to personalize the offer. You can also track your marketing dollars with direct mail. These advantages of direct mail make it popular marketing option both for the small biz and the largest of corporations. The ability to focus in and target only the most likely of customers is a huge asset to direct mail marketing . Companies of all sorts can purchase or rent lists of people with the most favorable demographics that match the existing customer base. Income, Hobbies, Mortgage data are all available and extremely useful when developing a direct mail campaign. This type of marketing is with a precisi...

Did you know that before reading any text, 60% of your website visitors will watch a video if available? In a business climate dominated by technology, video marketing has emerged as a leading way for marketers to both influence and engage their target audience. While using video content in your company’s marketing strategy used to be an option, now it’s a necessity. Businesses that use video are far more likely to influence their audience in search, on social media, and on their website. They say a picture is worth a thousand words, and recent studies have found that one minute of video is worth 1.8 million words. Consumers want quick and easy access to information, making watching a video much more desirable than reading a lengthy text. The more short videos that can be found either about or created by your brand, the better luck you’ll have reaching your audience and becoming a real influencer in your industry. Now how do you apply this to your business market...

Did you know that the team at DMC all work remotely? This allows us to truly put together the best team and work with companies world-wide while maintaining the same tight knit relationship. We have the ability to hire the best talent in the industry with no geographic boundaries. Over the years, we’ve learned firsthand that working remotely increases efficiency, productivity, and loyalty while offering our clients the benefits of brilliant minds working together. Here are a few benefits we enjoy as a remote team: Increased Communication Working with a remote team doesn’t mean there’s a lack of communication or team connectedness. If anything, it’s quite the opposite. Being connected digitally allows us to communicate more frequently to truly collaborate on all projects for our clients. There are no distractions at the water cooler or loud disrupting office environments. Our strong connection and communication skills let us efficiently tackle our workload. Diversity A huge ...

We’re excited to launch a new blog series highlighting the different services offered here at DMC! Each post will cover a strategic feature of a fully executed marketing strategy. We’ll be providing important tips and offer advice to help you build on your own marketing strategy. In part one, we’ll be discussing the importance of website design to improve conversion rates. Having an up-to-date and functioning website is vital for any business, big or small, regardless of what product or service you provide. One of the most important tips to keep in mind for your website is to make sure it’s user friendly. Your site should be clean and easy for a viewer to navigate. Next, your content should be informative and engaging, but not overwhelming. Remember, potential clients come to your website to learn about not only your products and services, but about your company and culture as well. Make sure your website if offering the information your clients are seeking. In the last year, t...