DYNAMIC MARKETING 101: WEBSITES

We’re excited to launch a new blog series highlighting the different services offered here at DMC! Each post will cover a strategic feature of a fully executed marketing strategy. We’ll be providing important tips and offer advice to help you build on your own marketing strategy. In part one, we’ll be discussing the importance of website design to improve conversion rates.
Having an up-to-date and functioning website is vital for any business, big or small, regardless of what product or service you provide. One of the most important tips to keep in mind for your website is to make sure it’s user friendly. Your site should be clean and easy for a viewer to navigate. Next, your content should be informative and engaging, but not overwhelming. Remember, potential clients come to your website to learn about not only your products and services, but about your company and culture as well. Make sure your website if offering the information your clients are seeking.
In the last year, the team at DMC has built over 10 new websites and dozens of landing pages for our clients, some with full navigation and dozens of pages, and others more streamlined for lead generation.
Here are some of our favorite features we’ve included in our recent web designs:
1. CONTACT INFORMATION: We make sure the company’s contact information and social media links are extremely easy to view, placing it on EVERY page in the header, footer, or both. This ensures you’re easily accessible when the client has done enough research on your page and decides they want to do business or follow you on social media.
2. INSTANT CUSTOMER SERVICE: We’ve included a “Send Us a Message” tab at the bottom right of this website that stays there the entire time you navigate the site. You’d be surprised by how many web users have quick questions they’d like answered before doing business. Providing exceptional customer service will help you close the deal.
3. LEAD GENERATION: Lead generation is crucial for all clients. To capture new business for this client, we included a quick pitch about what’s being offer, then immediately offered an easy opt-in to the service. It’s important to make sure the design is inviting and enticing, such as in the image below.
4. VIDEOS: Including a video on the landing page can be a great way to engage your audience while also informing potential clients. Did you know that having a video on your landing page can increase conversion by over 80%? Remember to keep the video short and choose an engaging thumbnail.
If these web design highlights seem like something your business’s website could use, please don’t hesitate to contact our team.  Stay tuned for the next part of this series; digital advertising!

Comments

Post a Comment

Popular posts from this blog

Attorney Marketing: Are You Effectively Capturing Leads? | dynamic advertising company tampa

Image
When the average person is seeking an attorney, they have an urgent matter at hand. Nearly all contact with an attorney is considered a time sensitive matter to the client. From a car accident, newly received divorce paperwork, or pending legal trouble when a client contacts a law office, they are actively seeking your services – and quickly. No doubt many of your leads come via word of mouth and referrals. However, you could be sleeping on a golden opportunity to capitalize on warm leads. When a potential client reaches out to your firm, whether it be through an online interaction or a phone call, your staff needs to be ready. While communicating online has become a cornerstone in marketing in recent years, having a solid lead conversion strategy in place when warm leads call is vital. Consider yourself on the other end of the scenario presented at the beginning of this blog. Would you leave a voicemail? Or would you continue to call competitors until you spoke with someone about your
Read more

NORRIS NEEDS WHEELS

Image
As we’ve said before, at DMC, we love giving back to the communities we serve and helping our clients achieve success while working for a greater cause. In addition to helping our clients achieve their charitable goals, DMC takes on some causes of our own, and right now our goal is to help our friend, Norris, cross the finish line. Norris is a 19-year-old with Cerebral Palsy- Spastic Diplegia, and he needs our help to achieve his dream of reaching the 2020 Paralympics in Tokyo. Although Norris has already made a name for himself by breaking several records, he is striving to reach the global arena which demands added dedication, training, and the best equipment possible. Norris is in need of Corima Carbon wheels and a roller trainer that will allow him to be able to train indoors, regardless of weather. The cost of the Corima 700 C wheels and training equipment is $4000 and the travel cost to get to Switzerland for the Olympic Trials will be just over $1000. To help our friend
Read more

Smart Marketing Tips for Small Businesses| Digital Marketing Agency Tampa

Image
  Starting a business can be difficult. It is common for new and small business owners to find themselves in the marketing role and quickly becoming overwhelmed. But don’t worry, we’re here to help you! The basics concepts of marketing are important to every small business owner. These are not marketing costs, they are investments, and it is essential to know where to start. If you can do that, you area step ahead. Why Marketing Is Worth the Expense When it comes to understanding the importance of the marketing and the role it plays in the development of the business, it becomes clear why marketing should be viewed as a worthy investment. Marketing is essential to attract the attention of potential customers and clients, increase the demand for goods or services and target these potential customers. Marketing affects your sales, prices, advertising and advertising policies. When you understand the importance of marketing, you can use it to promote the ongoing transition of your service
Read more