What is Your Logo Saying About Your Business? | Advertising consultants tampa
Branding is an essential aspect of establishing any business. An effective branding strategy can set your business apart in an increasingly competitive market. While most people have a broadly defined idea of what branding means, few truly understand the weight and credibility branding can create for a company. Consider Coca-Cola, one of the most widely recognized brands in the world. They have created a presence so powerful in recent decades that according to Business Insider, their logo is recognized by 94% of the world’s population. So, what exactly does branding entail, and how does it affect your business? Today in this series, we are going to look at important considerations when designing your brand’s logo.
Strategic Logo Branding Made Simple
As we have discussed in previous blogs, clearly stating your value proposition enables your employees and work team to have a clear understanding of your company’s vision and goals. Value brings in leads and turns those leads into customers! So, let’s examine logo branding strategies and simple ideas to effectively build a brand logo for your business.
What are the key attributes you want to communicate about your brand? Getting clear on your brand’s message and value proposition is the first step before crafting your logo. Are you looking to garner attention by being a pioneer in the tech industry? Or are you an attorney offering legal services to enterprise clients? Both companies will be seeking to attract drastically different clients, and their brand logo should reflect this fact!
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