DMC Blogs

While winter may be the season to withdraw and hibernate, it’s been quite the opposite here at DMC! We’ve been busy helping our clients achieve their event marketing goals using unique video solutions. Here’s a look at some of our recent projects: On the Quick We worked with one of our past clients to create collateral for an upcoming event on the fly! We had just 2 weeks to use our InstaVizion solution to create video handouts for event attendees that included a special event-only offer. Although not the ideal timeframe to work within, our team rallied together to get the job done for our clientwith production, shipping, copywriting, design, and video editing all completed in record time.“The event went well. We got a good 7 solid leads from there and the InstaVizion Video Handouts were a good conversation starter.” –Tony Aveiro, Director of Marketing, Endurance IT Official Website: Business Video Cards In Florida More Info Click Here: Direct Marketing Experts

Every company wants their people to do well and enjoy their work. And we believe everyone should work hard in order to be happy, right? But could we be thinking about things backwards? Check out this blog in which psychologist Shawn Achor talks about that, actually, happiness inspires us to be more productive. Read the blog here: Do Results = Happiness? OR Does Happiness = Results? Here’s to your success…and happiness! Devin Herz Former Marketing Consultants

Have you ever wondered why it is some service-based businesses never slow down while others seem to have peaks and valleys throughout the year? Of course, there are seasonal businesses like lawn mowing or snow plowing, but those aren’t the ones I’m talking about. I’m talking about the businesses that have HUGE potential pools of prospects. Well, Business success does not come easily. It is only possible by developing habits that drive business success. So, what is the best habit for developing successful business? Read this blog and find out " The One Habit that could Save Your Business from Downturn "

You are in a business, make mistakes and think mistakes are a bad thing. Well, No.. it's not a bad thing. Marketing mistakes are some of the most valuable experiences you can have. No one achieves anything without making many mistakes along the way. Whether you’re learning to do something for the first time or a successful business leader you’ve made mistakes. It's important to learn from each mistake. Here are 6 quick things that McDonald’s teaches us about print advertising for your education …and enjoyment, because let’s face it, sometimes it’s more fun to learn from mistakes. Yes, you read it right.. McDonalds lessons .. Read this interesting blog here " 6 MCLESSONS IN MARKETING ”

Is marketing an art or is it a science? In today’s technology-charged world of SEO and Google AdWords, some may feel like the fun has been drained from the industry in search of winning the ROI numbers game. And while there definitely IS a science behind marketing, there is still plenty of room for the artistry we’ve all come to love and desire. This infographic sums it up nicely to give you a sense of the perfect combination between the marketing Artists and Scientists of the world. Fortunately,  DMC has got some of the best of both worlds  working for us on our clients’ marketing needs all the time. Curious if we can help your marketing efforts? Schedule a RISK-FREE Strategy session with us and let’s find out once and for all!  Contact us  today to get started.

Social media marketing is here to stay and now is the time for your business to be taking advantage. Today there are over 3 billion internet users and over 2 billion of them are active on various social media accounts. The important social media sites you should be using to benefit your business are Facebook , Twitter , and LinkedIn . Here are the top 4 reasons you need to be using Social Media Services to expand and improve your business: Gain customer insights : You should be using social media to collect data about your customers in real time. Every day there are over 500 million tweets sent out and 4.5 billion likes on Facebook. Behind these tweets, posts, and likes is an abundance of information about your customers- who they are, what they’re interested in, how they behave, and how they feel about your business. Use this information to adapt, grow, and appeal to your target audience. Incre ase brand recognition and loyalty : Your social media networks are new channels to s...

At DMC, we truly put our heart and soul into our work. We recently worked with our longtime client, Keystone Heart, to create a one-of-a-kind keepsake for their global team. Our team worked with them in researching a gift that would last, then we created unique packaging and even completed the employee gift with a hand-written envelope. Here’s what Austi Hawk, Marketing Director at Keystone Heart,had to say: “We wanted to give something special to our team members around the world and DMC made it super easy! They helped research our “The North Face” jackets that turned out amazing. The message and design of the thank you card that went with them was heartfelt and professional -not to mention personalized with each team member’s name on it!I think the most impressive thing about this gifting project was how it was packaged: it had handwritten envelopes, the card and jackets were placed in bags to maintain their shape, which was tied with a beautiful red ribbon, and then mailed...

Video content has been proven to boost conversions and even sales. To get these conversion rates and sales, you first need views. With so much video content streaming out there, the question is: how do you ensure that your videos get noticed? 1. Share Strategically The best way to get the attention of customers or potential leads is by sharing content. However, you need to be strategic and diligent about sharing your video content. Uploading a video to the web and hoping people will find it will not bring the results you are seeking.  It’s important to use all social media platforms to promote your video while also tweaking your social messaging so it’s engaging and relevant to each particular platform audience. And remember, location is key. When uploading a video to your website, embed it front and center. Give your video prime real estate so you can get as many views as possible. 2. One Size Doesn’t Fit All There are different video types that you can ...

Did you know that the team at DMC all work remotely? This allows us to truly put together the best team and work with companies world-wide while maintaining the same tight knit relationship. We have the ability to hire the best talent in the industry with no geographic boundaries. Over the years, we’ve learned firsthand that working remotely increases efficiency, productivity, and loyalty while offering our clients the benefits of brilliant minds working together. Here are a few benefits we enjoy as a remote team: Increased Communication Working with a remote team doesn’t mean there’s a lack of communication or team connectedness. If anything, it’s quite the opposite. Being connected digitally allows us to communicate more frequently to truly collaborate on all projects for our clients. There are no distractions at the water cooler or loud disrupting office environments. Our strong connection and communication skills let us efficiently tackle our workload. Diversity A huge ...

We’re excited to launch a new blog series highlighting the different services offered here at DMC! Each post will cover a strategic feature of a fully executed marketing strategy. We’ll be providing important tips and offer advice to help you build on your own marketing strategy. In part one, we’ll be discussing the importance of website design to improve conversion rates. Having an up-to-date and functioning website is vital for any business, big or small, regardless of what product or service you provide. One of the most important tips to keep in mind for your website is to make sure it’s user friendly. Your site should be clean and easy for a viewer to navigate. Next, your content should be informative and engaging, but not overwhelming. Remember, potential clients come to your website to learn about not only your products and services, but about your company and culture as well. Make sure your website if offering the information your clients are seeking. In the last year, t...