DMC Blogs

While it’s undeniable that technology has changed the direct marketing industry, it has not irreparably damaged direct mail marketing. Quite the contrary, actually. Direct mail, in many ways, has been enhanced by web technologies. Answer these two questions: How many emails do you get a day? How many do you read a day? We’d bet that your answer to the first question is higher than the second. The fact is that in today’s technological climate, we get many more emails than we want to read. This results in the majority of emails being deleted before they’re even opened. Consumers are far more likely to sort through their physical mail daily and read the contents than go through and read each and every email in their inbox. Physical mail adds a personal touch that simply isn’t possible through email. You need your sales piece to connect with your customers on a personal level, and the best way to do this is through a thoughtful piece of physical mail. Plus, a direct mail piece ...

You took the time, effort,and resources to obtain each of your clients. How many of them are currently sitting stagnant in your database? This is the time to “wake” your clients up who have been “hitting snooze” on your services or product offerings. But how? Well, you can do this by using a reactivation campaign. Now you may be wondering what reactivation campaign is and how can you use this? Read this blog and know " How to Wake up Your Clients with a Reactivation Campaign "

In this digital era, there are so many offers and gimmicks taking over the internet. With everyone hunt for the best deal, how would you keep your your clientele loyal to your business? Retention marketing is one of the most important strategies on which your business should be focusing on. You’ve spent time and money obtaining your clients, now it’s time to keep them happy, engaged, loyal, and purchasing! Have a look at the some tips to help keep your clients loyal: Consistent Messaging & Content: With any form of marketing, consistency is key and content is king! Your clients need to be reminded on a regular basis that you’re there and ready to assist them. Having a regular flow of content is the key to keeping your clients listening and it’s important that the content you are sharing with them is captivating. Email Marketing: While the effectiveness of email marketing is debatable, at DMC we’ve seen first-hand the benefits of this marketing tool. Email marketing k...