DMC Blogs

Branding. So many people think that branding is just about a logo, and those people couldn’t be further from the truth! Branding strategies go far beyond a logo to encompass the entire identity of your business and all the ways people experience it from the company name all the way down to the culture within your business. Yes, even how staff members answer the phone is a part of your business’s brand. Ultimately, everything that goes into how people perceive your business needs to be thought about as a part of your brand. Is branding important? Heck yea, it is! It is one of the most important foundations of a great business. It sets the expectations for your audience and gives you a persona that people will remember and relate to. When done right, your brand should be easily recognized after the first time someone sees it. Taglines are also a great way to add to your brand by giving people a concise understanding of what you do and how you can help them. When starting out, tak...

Baseball season started up again this last weekend, and I just couldn’t help myself when I started thinking about all the times I met with business owners who insisted on bunting for their business just as a safe way to “get on base.” Baseball season started up again this last weekend, and I just couldn’t help myself when I started thinking about all the times I met with business owners who insisted on bunting for their business just as a safe way to “get on base.” Remember, in business and life in general, not every at bat turns into a homerun, but the more times you step to the plate, the more homeruns you’ll hit. To show you we’re in it to win it, the DMC team recently overhauled our entire website and I couldn’t be more proud. I’d love to hear your feedback on it to let me know if we hit the grand-slam or not. More Info: Business Video Cards In Florida

Repeat business, new customers, and referrals don’t happen on their own. It starts with a great experience that “wows” people and makes them want to tell their friends. But then, you need to build on that experience by staying in touch with existing customers while also reaching new people in the process. That’s where marketing comes in. Customers have expectations for your business, and you work hard to fulfill those expectations daily. Just as consistency makes you stand out from your competitors, it’s also critical when it comes to planning your marketing efforts. It’s consistency that builds trust, and trust is the foundation for brand loyalty and promotion. Successful marketers do something for their business every single day!  Your various marketing efforts should be consistent with each other. You should develop a “tone of voice” for your brand that flows consistently from the in-person experience consumers will get, to your website, social media presence,...

If you have been investigating where your marketing dollars are best spent you most likely have read that direct mail marketing is a low cost high return on investment option. This article will do a good job detailing out what all the fuss is about with direct mail.  Direct mail marketing not only allows you to target your most likely of customer with the precision of a sniper rifle but it also allows you to personalize the offer. With this and the fact that you can track your marketing dollars with direct mail makes it a popular marketing option both for the small biz and the largest of corporations. The ability to focus in and target only the most likely of customers is a huge asset to direct mail marketing. Companies of all sorts can purchase or rent lists of people with the most favorable demographics that match the existing customer base.  Income, Hobbies, Mortgage data are all available and extremely useful when developing a direct mail campaign. This type of marke...

At DMC, we provide our clients with a myriad of online marketing services. We aspire to be a one-stop marketing shop for any business looking to grow and attract new clients. That said, as much as we’d like to be able to handle every one of our client’s needs, we know we can’t be masters at everything. Over the years,we’ve learned the importance of building business alliances and partnering with others to help our clients achieve their goals. Have you heard the saying, “two heads are better than one”? When you partner with a complementary business who can support your client’s goals, it’s a win-win situation for all involved. Collaboration is key. Working with a partner(s)allows you to brainstorm and innovate on projects in a way you may not have been able to do before. Ideally, partnerships will open the door to products, resources, and contacts not currently obtainable to your business. When you form strategic partnerships, it’s important all businesses involved are on boar...