DMC Blogs

If you haven’t already heard the news that’s been buzzing in the marketing industry, Facebook has updated their algorithm, again . This time, the update will affect what content is shown in users’ newsfeed from businesses, brands,and media outlets. The updated news feed is designed to surface content that is best performing amongst a user’s family and friends. So, to put it in layman’s terms –when a business or brand posts content to their Facebook page, the chances of the post being shown in its fan’s news feed is slim. [[Queue meltdowns from businesses everywhere]] Your friends at DMC are here to help. We’ve found a few ways to help your business thrive during these hard times in Facebook land: Official Website: Diverse Marketing Campaigns More Info: Retention marketing strategies florida

Understanding the Importance of Internal Marketing Internal marketing is an essential and commonly overlooked part of effective marketing. The internal aspect refers to the marketing relationship a business has with its employees. While focusing on external marketing is vital for raising brand awareness and creating revenue, internal marketing seeks to meet and provide for the needs of employees.  Marketing to your internal “customers” is an important aspect of promoting effective growth within a company. Regardless of an employee’s job title, they likely rely upon other employees, teams, as well as the company, for information and support. There are countless benefits to be seen from improving the communication among your workers! The importance of each employee understanding the company’s direction, values, and vision cannot be overstated. This level of connectivity breeds a positive company culture and feelings of inclusion while encouraging your employees to truly beli...

We declare our clients all the grow pass that they are on your own limited by their own imagination. As such, we are forever getting requests to understand almost adjunct and rotate projects and we be ashore on all single one! Recently, our connections and clients in Hawaii (who incidentally are in the financial sector) asked us to the front in the feel in addition to a referral program to use past their clients. Of course, we the entire one of know that referrals are the at the forefront payment, number one, best type of pro to profit for any matter, thus this was a pleasant initiative for us to pro them as soon as. Their particular matter is unique in that though they are based in Hawaii, their clients and profusion coaches are scattered all greater than the US, appropriately we needed to find a mannerism to have enough keep the personal be closely of a referral and be adjacent to it once the ease of the internet. This led to building out what we feel is going to be a to your li...

In part three of our blog series, we’re going to explore direct mail. You may be thinking, aren’t we covering digital marketing in this series? Yes! We’re going to discuss how to bring your traditional mail pieces into the digital era. To really catch your recipient’s attention, it’s important your mail piece be customized to the individual. pURLS are personalized URLs used in direct mail. Within the mail piece you send to your client list, included is a URL to a landing page that is created specifically for the recipient. pURLS are a great tool that allows the recipient to feel a more personal connection, which in turn helps increase the response rate. With these URLs, you can track responses in real time, follow up with the warmest leads, and see your return on investment steadily increase. Video Mail The latest tech innovation to hit direct mail marketing is video mail. An actual video screen is placed within a direct mail piece to truly connect with the recipient. Method...