DMC Blogs

While it’s undeniable that technology has changed the direct marketing industry, it has not irreparably damaged direct mail marketing. Quite the contrary, actually. Direct mail, in many ways, has been enhanced by web technologies. Answer these two questions: How many emails do you get a day? How many do you read a day? We’d bet that your answer to the first question is higher than the second. The fact is that in today’s technological climate, we get many more emails than we want to read. This results in the majority of emails being deleted before they’re even opened. Consumers are far more likely to sort through their physical mail daily and read the contents than go through and read each and every email in their inbox. Physical mail adds a personal touch that simply isn’t possible through email. You need your sales piece to connect with your customers on a personal level, and the best way to do this is through a thoughtful piece of physical mail. Plus, a direct mail piece ...

In today’s technology-dominated society, your online reputation can make or break your business. Whether the information being shared about your business is true or false, how you’re portrayed in the online community becomes a reality in the business world. In order to keep your reputation intact, it’s important to know what’s being said about your business. Here are 5 things you can do to ensure your online reputation isn’t costing you customers or damaging the reputation you work so hard to build up. Check Search Engines Often  In today’s fast-paced environment, it’s not enough to search your business every year, or even every few months anymore. Customers are writing about companies in record numbers on review sites, blogs, and in social media posts. Do a search on all the major search engines to find out what people are saying about your business. Consider setting up an automatic alert system, such as Google Alerts, to track when your company is being talked...

For those of you that do tradeshows or events: this video is for you! Everyone knows that purchasing vendor space or sponsorships can be expensive. The question then becomes – how are you going to capitalize on it and make sure you get a positive return on investment? In this episode, Devin Herz, Chief Creative Consultant with DMC, shares a wealth of insight on how you can dominate your next event, including the biggest oversight most business owners make when attending an event, and how you can generate overwhelming success. It’s not rocket science BUT it does take careful planning and strategic effort in order to walk away feeling like it was time well spent in gaining the exposure your business craves. More Info: Diverse Marketing Campaigns

At DMC, we really put our heart and soul into our operate. We recently worked gone our longtime client, Keystone Heart, to make a one-of-a-nice keepsake for their global team. Our team worked behind them in researching a carrying out that would last, along with we created unique packaging and even completed the employee power behind a hand-written envelope. Heres what Austi Hawk, Marketing Director at Keystone Heart,had to declare: We wanted to manage to pay for something special to our team members about the world and DMC made it super easy! They helped research our The North Face jackets that turned out incredible. The declaration and design of the thank you card that went behind them was heartfelt and professional -not to mention personalized following each team believers pronounce upon it!I think the most impressive have an effect on approximately this gifting project was how it was packaged: it had handwritten envelopes, the card and jackets were placed in bags to mainten...

Understanding the Importance of Internal Marketing Internal marketing is an essential and commonly overlooked part of effective marketing. The internal aspect refers to the marketing relationship a business has with its employees. While focusing on external marketing is vital for raising brand awareness and creating revenue, internal marketing seeks to meet and provide for the needs of employees.  Marketing to your internal “customers” is an important aspect of promoting effective growth within a company. Regardless of an employee’s job title, they likely rely upon other employees, teams, as well as the company, for information and support. There are countless benefits to be seen from improving the communication among your workers! The importance of each employee understanding the company’s direction, values, and vision cannot be overstated. This level of connectivity breeds a positive company culture and feelings of inclusion while encouraging your employees to truly beli...

We declare our clients all the grow pass that they are on your own limited by their own imagination. As such, we are forever getting requests to understand almost adjunct and rotate projects and we be ashore on all single one! Recently, our connections and clients in Hawaii (who incidentally are in the financial sector) asked us to the front in the feel in addition to a referral program to use past their clients. Of course, we the entire one of know that referrals are the at the forefront payment, number one, best type of pro to profit for any matter, thus this was a pleasant initiative for us to pro them as soon as. Their particular matter is unique in that though they are based in Hawaii, their clients and profusion coaches are scattered all greater than the US, appropriately we needed to find a mannerism to have enough keep the personal be closely of a referral and be adjacent to it once the ease of the internet. This led to building out what we feel is going to be a to your li...

Congratulations, this could be your lucky day! Because now you don’t need the “luck of the Irish” to get your marketing materials past the gatekeeper and into the hands of decision makers. We’d like to present a game-changing, jaw-dropping marketing solution that will instantly grab the attention of your clients and prospects. It’s called “PrintAVizion.” PrintAVizion opens new doors of opportunity for you, because prospective clients will be blown away by the awe-inspiring video in print, and you’ll instantly get more leads and sales. Four Reasons Why PrintAVizion Could Be Your Lucky Charm Reason #1 : A Brilliant Way to Capture Attention — From the outside it looks like a regular hardbound book, but inside is a built-in LCD screen available in 2”, 4”, 7”, 10”, or custom-sizes depending on your needs … Reason #2 : Easily Customizable for Your Business — All Video-In-Print Solutions are USB driven, so you can upload your own personalized videos to your target...

BUSINESS BRANDING TIPS Oftentimes, business owners believe that branding is simply your logo and the design of your marketing materials. In reality, branding is so much more. Here at Dynamic Marketing Consultants, we’ve seen the power of branding and how it can transform a business. Branding is an intricate part of your marketing strategy that should always stay top of mind. Here are some insider tips to help you effectively brand your business: More Than Just a Logo While a logo and business card may be the foundation of the brand of your business, branding is much more than just design. Branding encompasses everything from the environment of your business, the culture of your team, and the feeling that you evoke from your clients. It is the overall sentiment your client feels when they speak to your team,receive your marketing materials,or visit your website and social media. Official Web site:  Video Mailers & Video Books  More Info Click Here : ...

If you’re looking to grow your business in the coming years, it’s extremely important your firm is properly marketing itself. It’s never too late to establish goals and put a marketing plan in place to help you achieve them. Here are 3 of the most important aspects for attorney marketing: Branding Consistency is key when it comes to your brand. Your firm should develop a “tone of voice” for your brand, (think logo, color scheme, font, etc.)that flows consistently from the in-person experience clients will get, to your website, social media presence, email marketing,direct mail campaigns, and marketing/event materials. All of these different pieces should cohesively represent your brand and feel like a piece of the whole. Website Most often, new clients will review your website before they even make an appointment to meet you. From the start, your website should be easy to navigate and mobile friendly. If you miss either of those, you’ll likely lose a larg...