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If you have been investigating where your marketing dollars are best spent you most likely have read that direct mail marketing is a low cost high return on investment option. This article will do a good job detailing out what all the fuss is about with direct mail.  Direct mail marketing not only allows you to target your most likely of customer with the precision of a sniper rifle but it also allows you to personalize the offer. With this and the fact that you can track your marketing dollars with direct mail makes it a popular marketing option both for the small biz and the largest of corporations. The ability to focus in and target only the most likely of customers is a huge asset to direct mail marketing. Companies of all sorts can purchase or rent lists of people with the most favorable demographics that match the existing customer base.  Income, Hobbies, Mortgage data are all available and extremely useful when developing a direct mail campaign. This type of marketing is w

Running a company can be overwhelming. Each day brings new responsibilities, and it’s easy to fall off track and lose sight of what goals need the most attention right now. One of the best things you can do to stay organized and keep your team on track all year long is by creating a full year marketing calendar and strategic plan. With the new year just a few weeks away, you’ve already got to play catch up if you don’t yet have a 2018 marketing calendar that will tell you exactly what budget to stick to, what goals to have in place, and how you will be able to achieve these goals. At DMC, we offer a complete single-day marketing analysis and consultation . Our one-day solution is designed to be an intensive examination of your business’s marketing initiatives with the ultimate goal aimed at providing detailed and actionable plans that will immediately increase your effectiveness. Visit Our Website: Marketing Consultants Florida Read More Blog: Social Media Managemen

In today’s technology-dominated society, your online reputation can make or break your business. Whether the information being shared about your business is true or false, how you’re portrayed in the online community becomes a reality in the business world. In order to keep your reputation intact, it’s important to know what’s being said about your business. Here are 5 things you can do to ensure your online reputation isn’t costing you customers or damaging the reputation you work so hard to build up. Check Search Engines Often  In today’s fast-paced environment, it’s not enough to search your business every year, or even every few months anymore. Customers are writing about companies in record numbers on review sites, blogs, and in social media posts. Do a search on all the major search engines to find out what people are saying about your business. Consider setting up an automatic alert system, such as Google Alerts, to track when your company is being talked abo

For those of you that do tradeshows or events: this video is for you! Everyone knows that purchasing vendor space or sponsorships can be expensive. The question then becomes – how are you going to capitalize on it and make sure you get a positive return on investment? In this episode, Devin Herz, Chief Creative Consultant with DMC, shares a wealth of insight on how you can dominate your next event, including the biggest oversight most business owners make when attending an event, and how you can generate overwhelming success. It’s not rocket science BUT it does take careful planning and strategic effort in order to walk away feeling like it was time well spent in gaining the exposure your business craves. More Info: Diverse Marketing Campaigns

Did you know that in the in the by now reading any text, 60% of your website visitors will watch a video if within produce a upshot? In a shape climate dominated by technology, video auspices has emerged as a leading way for marketers to both move and engage their goal audience. While using video content in your companys publicity strategy used to be an marginal, now its a necessity. Businesses that use video are far afield more likely to pretend to have their audience in search, concerning social media, and upon their website. They proclaim a picture is worth a thousand words, and recent studies have found that one minute of video is worth 1.8 million words. Consumers lack rapid and understandable entrance to recommendation, making watching a video much more desirable than reading a lengthy text. The more rushed videos that can be found either not quite or created by your brand, the augmented luck youll have reaching your audience and becoming a exact influencer in your industr