Results Driven Marketing: The Importance of Web Strategy and Design


Whether your business is located in a brick and mortar building or entirely online, having a strong digital presence and well-designed website is essential for business growth. I’m sure you have interacted with a business website that was too slow to load, and the information you were searching for wasn’t easy to locate. From building out an intuitive website to establishing a solid web strategy, how you design and implement your business website can make or break your brand!

Developing Your Digital Strategy: The Facts
Not every website that looks attractive is effective at converting leads into customers. The modern advances in analyzing big data have ushered in many intriguing statistics demonstrating just how important having an appealing website is. 38% of people will stop engaging with a website if they perceive the layout to be unattractive. Additionally, Time Magazine recently found that a website has an average of 15 seconds to capture the attention of a user, or they simply click out. Having an effective digital presence doesn’t just end with a nice-looking website either. According to the Pew Research Center, 60% of internet access is done through the phone, making having a mobile-friendly website with valuable informative content almost as important as having a website at all!

With these fast facts in mind, before you even begin to develop your business website, it is important to establish a digital marketing strategy including your brand’s vision and goals in order to effectively capture your audience. Bringing on board a web developer with the know-how to accommodate both your brand’s style, product, or service as well as your client’s desire for an intuitive website can prove to be invaluable. Read More…

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