DMC Blogs

No matter what industry you may be in, keeping an eye on what your competition is doing should always be a part of your business strategy. Without doing a little digging, how else would you know what your business is up against? These days, the internet and social media make “spying” on your competitors extremely easy. Here are 3 simple ways to monitor your competition: Read Their Reviews Reading a business’s online reviews can be very telling. You can quickly learn what they are doing right and what they are doing wrong by what customers and clients are saying. If reviews are boasting a specific product or service, it might be worth adding to your offerings if you aren’t already. If you’re reading about what the business is doing poorly, use it as a means to differentiate your business and get a leg up on your competition. Sign Up for Their Email Lists Subscribing to your competitor’s public email lists is a no brainer. Quick and easy; you literally get their latest new...

If you haven’t already heard the news that’s been buzzing in the marketing industry, Facebook has updated their algorithm, again . This time, the update will affect what content is shown in users’ newsfeed from businesses, brands,and media outlets. The updated news feed is designed to surface content that is best performing amongst a user’s family and friends. So, to put it in layman’s terms –when a business or brand posts content to their Facebook page, the chances of the post being shown in its fan’s news feed is slim. Your friends at DMC are here to help. We’ve found a few ways to help your business thrive during these hard times in Facebook land: 1 – Join Facebook Groups There are thousands of Facebook groups out there. Within these groups, posts are prioritized based on how much of a discussion they spark. Do a little research and find which groups are most relevant to your target audience. You may find some groups with just a few hundred people, while other groups can...

At DMC, we truly put our heart and soul into our work. We recently worked with our longtime client, Keystone Heart, to create a one-of-a-kind keepsake for their global team. Our team worked with them in researching a gift that would last, then we created unique packaging and even completed the employee gift with a hand-written envelope. Here’s what Austi Hawk, Marketing Director at Keystone Heart,had to say: “We wanted to give something special to our team members around the world and DMC made it super easy! They helped research our “The North Face” jackets that turned out amazing. The message and design of the thank you card that went with them was heartfelt and professional -not to mention personalized with each team member’s name on it!I think the most impressive thing about this gifting project was how it was packaged: it had handwritten envelopes, the card and jackets were placed in bags to maintain their shape, which was tied with a beautiful red ribbon, and then mailed...