DMC Blogs

If you have been investigating where your marketing dollars are best spent you most likely have read that Direct Mail Marketing is a low cost high return on investment option. This blog will tell you in detail what all the fuss is about with direct mail. Direct mail not only allows you to target your most likely of customer with the precision of a sniper rifle but it also allows you to personalize the offer. You can also track your marketing dollars with direct mail. These advantages of direct mail make it popular marketing option both for the small biz and the largest of corporations. The ability to focus in and target only the most likely of customers is a huge asset to direct mail marketing . Companies of all sorts can purchase or rent lists of people with the most favorable demographics that match the existing customer base. Income, Hobbies, Mortgage data are all available and extremely useful when developing a direct mail campaign. This type of marketing is with a precisi...

In this digital era, there are so many offers and gimmicks taking over the internet. With everyone hunt for the best deal, how would you keep your your clientele loyal to your business? Retention marketing is one of the most important strategies on which your business should be focusing on. You’ve spent time and money obtaining your clients, now it’s time to keep them happy, engaged, loyal, and purchasing! Have a look at the some tips to help keep your clients loyal: Consistent Messaging & Content: With any form of marketing, consistency is key and content is king! Your clients need to be reminded on a regular basis that you’re there and ready to assist them. Having a regular flow of content is the key to keeping your clients listening and it’s important that the content you are sharing with them is captivating. Email Marketing: While the effectiveness of email marketing is debatable, at DMC we’ve seen first-hand the benefits of this marketing tool. Email marketing k...

Oftentimes, business owners believe that branding is simply your logo and the design of your marketing materials. In reality, branding is so much more. Here at Dynamic Marketing Consultants, we’ve seen the power of branding and how it can transform a business. Branding is an intricate part of your marketing strategy that should always stay top of mind. Here are some insider tips to help you effectively brand your business: More Than Just a Logo While a logo and business card may be the foundation of the brand of your business, branding is much more than just design. Branding encompasses everything from the environment of your business, the culture of your team, and the feeling that you evoke from your clients. It is the overall sentiment your client feels when they speak to your team,receive your marketing materials,or visit your website and social media. How to Get Started Branding Your Business While it may be overwhelming to think about branding your business, the most...

Is marketing an art or is it a science? In today’s technology-charged world of SEO and Google AdWords, some may feel like the fun has been drained from the industry in search of winning the ROI numbers game. And while there definitely IS a science behind marketing, there is still plenty of room for the artistry we’ve all come to love and desire. This infographic sums it up nicely to give you a sense of the perfect combination between the marketing Artists and Scientists of the world. Fortunately,  DMC has got some of the best of both worlds  working for us on our clients’ marketing needs all the time. Curious if we can help your marketing efforts? Schedule a RISK-FREE Strategy session with us and let’s find out once and for all!  Contact us  today to get started.

Recently, Facebook has updated their algorithm and the update will affect what content is shown in users’ newsfeed from businesses, brands,and media outlets. The updated news feed is designed to surface content that is best performing amongst a user’s family and friends. So, to put it in layman’s terms –when a business or brand posts content to their Facebook page, the chances of the post being shown in its fan’s news feed is slim. So, are you worried about the Facebook Algorithm changes? No nee to be worry, Your friends at DMC are here to help. We’ve found a few ways to help your business thrive during these hard times in Facebook land. Let’s dive in! Read the full article here: How Your Business Can Survive Facebook's New Algorithm

Keeping an eye on what your competition is doing should always be a part of your business strategy. No matter what industry you may be in, there is always going to be competition. Having competitive intelligence is a great way to figure out where you are now, as well as where you are going. Without doing a little digging, how else would you know what your business is up against? These days, the internet and social media services make “spying” on your competitors extremely easy. Let's take a closer look at the 3 simple ways to monitor your competition that can help you to grow your business presence in this competitive world. Read the full article here: Social Media Services | Social Media Management