DMC Blogs

While most of us are familiar with Facebook for personal purposes, there’s a lot to learn if you decide to use the platform to advertise your small business. Advertising on Facebook is a great local advertising strategy for small businesses because it allows you to reach your target audience quickly and easily on a social site where they spend a lot of time. All you need is the right Facebook advertising planning, creativity, and execution. Want some help getting your Facebook advertising off the ground? Check out these tips: Define Your Campaign Objective There are many ways to advertise on Facebook and they are designed to fit specific purposes. First, define what it is you want to achieve with your campaign. Once you get started, you’ll find the attributes that Facebook has available which correspond to that objective. For example, if your business is social commerce, your main objective is to sell a product or service. And, if your Facebook Page is part of an inbound marketing plan...

Knowledge is power, whether you are running a large enterprise, a small business or planning to start your business, it pays to know your target audience. For small business owners, market analysis is an important way of finding information about customers, competitors and the industry in which they operate. But doing market analysis for small business is a tough game. While it is said that it requires a big budget to conduct most of the market research still it is possible for small businesses to carry out effective market research. But the question is how? In this article, we will discuss ways to effectively conduct a market analysis for small business: Identify a Market Need: The market need could arise from a problem that customers seek to solve or any goals they are hoping to achieve. Try and identify how to make your business’s product or services better fit in with your target audience’s changing needs. Identify a business opportunity: Your target audiences need proven outcomes ...