DMC Blogs

Every company wants their people to do well and enjoy their work. And we believe everyone should work hard in order to be happy, right? But could we be thinking about things backwards? Check out this blog in which psychologist Shawn Achor talks about that, actually, happiness inspires us to be more productive. Read the blog here: Do Results = Happiness? OR Does Happiness = Results? Here’s to your success…and happiness! Devin Herz Former Marketing Consultants

Have you ever wondered why it is some service-based businesses never slow down while others seem to have peaks and valleys throughout the year? Of course, there are seasonal businesses like lawn mowing or snow plowing, but those aren’t the ones I’m talking about. I’m talking about the businesses that have HUGE potential pools of prospects. Well, Business success does not come easily. It is only possible by developing habits that drive business success. So, what is the best habit for developing successful business? Read this blog and find out " The One Habit that could Save Your Business from Downturn "

You are in a business, make mistakes and think mistakes are a bad thing. Well, No.. it's not a bad thing. Marketing mistakes are some of the most valuable experiences you can have. No one achieves anything without making many mistakes along the way. Whether you’re learning to do something for the first time or a successful business leader you’ve made mistakes. It's important to learn from each mistake. Here are 6 quick things that McDonald’s teaches us about print advertising for your education …and enjoyment, because let’s face it, sometimes it’s more fun to learn from mistakes. Yes, you read it right.. McDonalds lessons .. Read this interesting blog here " 6 MCLESSONS IN MARKETING ”

You took the time, effort,and resources to obtain each of your clients. How many of them are currently sitting stagnant in your database? This is the time to “wake” your clients up who have been “hitting snooze” on your services or product offerings. But how? Well, you can do this by using a reactivation campaign. Now you may be wondering what reactivation campaign is and how can you use this? Read this blog and know " How to Wake up Your Clients with a Reactivation Campaign "

Nowadays, where everyone glued to their cell phones and tablets, we’ve found an effective way to grab your client’s attention with a tangible, printed item. This tangible item is named as MiniZine or “mini magazine”. A MiniZine is a unique opportunity to provide your clients with important information as well as interesting, feel-good content. It is the attractive way to keep in contact with your clients. You can feature your client and provide success stories or testimonials from them to truly make them feel special. The best part is, our Direct Mail Experts work with you to create the perfect MiniZine with their latest Marketing Ideas . Maybe you want to touch base with your clients every month or quarter,or maybe you just want to send out an annual update. They make a terrific giveaway at an event or tradeshow too. MiniZines are totally customizable to your specific needs and wants. At DMC, we can take your MiniZineone step further and turn it into a video that you can use...

If you have been investigating where your marketing dollars are best spent you most likely have read that Direct Mail Marketing is a low cost high return on investment option. This blog will tell you in detail what all the fuss is about with direct mail. Direct mail not only allows you to target your most likely of customer with the precision of a sniper rifle but it also allows you to personalize the offer. You can also track your marketing dollars with direct mail. These advantages of direct mail make it popular marketing option both for the small biz and the largest of corporations. The ability to focus in and target only the most likely of customers is a huge asset to direct mail marketing . Companies of all sorts can purchase or rent lists of people with the most favorable demographics that match the existing customer base. Income, Hobbies, Mortgage data are all available and extremely useful when developing a direct mail campaign. This type of marketing is with a precisi...

In this digital era, there are so many offers and gimmicks taking over the internet. With everyone hunt for the best deal, how would you keep your your clientele loyal to your business? Retention marketing is one of the most important strategies on which your business should be focusing on. You’ve spent time and money obtaining your clients, now it’s time to keep them happy, engaged, loyal, and purchasing! Have a look at the some tips to help keep your clients loyal: Consistent Messaging & Content: With any form of marketing, consistency is key and content is king! Your clients need to be reminded on a regular basis that you’re there and ready to assist them. Having a regular flow of content is the key to keeping your clients listening and it’s important that the content you are sharing with them is captivating. Email Marketing: While the effectiveness of email marketing is debatable, at DMC we’ve seen first-hand the benefits of this marketing tool. Email marketing k...