DMC Blogs

Last month, TV icon David Letterman launched his new talk show My Next Guest Needs No Introduction on Netflix. His first guest was President Obama. In his first televised talk-show since leaving office in 2017, President Obama and Letterman discussed everything from parenting and family, the Civil Rights Movement, the last presidential election and even social media. As marketers, our ears perked up to see what President Obama had to say about social media. President Obama discusses being an early adopter of social media in the political sphere for his campaign in 2007/2008. He shares how his team of volunteers and young 20-something’s “built the most effective political campaign probably in modern political history.” This gave him an optimistic feeling of the influence of social media. Fast forward to today, we know just how influential social media can be and not necessarily always so positive. Whether there be “interferences,” paid ads or just the backend algorithm of the soc...

Are you looking to reach a larger audience for your business? Of course, you are! Every business strives for more signups, clients, and subscribers. However, the problem lies in how to reach them quickly and without paying an excessive amount in areas that have little return on investment. Thankfully, the secret to launching your company isn’t a secret at all. A unique marketing campaign is the most dynamic way to rise above your competition and reach more of your target audience. When implemented professionally, being creative in your strategy also allows you to spend less on stale marketing like newspaper ads, and start working toward ideas that promote your company on a grander scale. A unique marketing campaign is a guaranteed way to build successful company recognition and outreach. Here are some innovative ideas Dynamic Marketing Consultants can implement to bring your business to the next level, and help you stand out in a competitive marketplace. Unique Marketing...

Understanding the Importance of Internal Marketing Internal marketing is an essential and commonly overlooked part of effective marketing. The internal aspect refers to the marketing relationship a business has with its employees. While focusing on external marketing is vital for raising brand awareness and creating revenue, internal marketing seeks to meet and provide for the needs of employees.  Marketing to your internal “customers” is an important aspect of promoting effective growth within a company. Regardless of an employee’s job title, they likely rely upon other employees, teams, as well as the company, for information and support. There are countless benefits to be seen from improving communication among your workers! The importance of each employee understanding the company’s direction, values, and vision cannot be overstated. This level of connectivity breeds a positive company culture and feelings of inclusion while encouraging your employees to truly believe and ...

Companies will schedule brainstorm meetings, and most will leave with a strong list of ways to improve marketing efforts – but fall short on the follow-through. This isn’t for lack of trying! It can be discouraging to try something new and find it didn’t work as well as you had hoped. Another common pitfall to consistent marketing is knowing what it is you need to do to elevate your marketing to get better results but finding it too challenging to maintain. Read on to learn why consistency is essential in your marketing, which areas of your marketing to focus on, and how to maintain consistent marketing for your business! Consistency is Key Constant marketing affects us in ways we may not readily identify. A recent Forbes article found reliable marketing “creates a pattern everyone can come to expect, and they develop a subconscious comfort level when you meet their business needs.” Essentially, placing importance upon being consistent in marketing creates a reliable and authorita...

While it’s undeniable that technology has changed the direct marketing industry, it has not irreparably damaged direct mail marketing. Quite the contrary, actually. Direct mail, in many ways, has been enhanced by web technologies. Answer these two questions: How many emails do you get a day? How many do you read a day? We’d bet that your answer to the first question is higher than the second. The fact is that in today’s technological climate, we get many more emails than we want to read. This results in the majority of emails being deleted before they’re even opened. Consumers are far more likely to sort through their physical mail daily and read the contents than go through and read each and every email in their inbox. Physical mail adds a personal touch that simply isn’t possible through email. You need your sales piece to connect with your customers on a personal level, and the best way to do this is through a thoughtful piece of physical mail. Plus, a direct mail piece ...

When the average person is seeking an attorney, they have an urgent matter at hand. Nearly all contact with an attorney is considered a time-sensitive matter to the client. From a car accident, newly received divorce paperwork, or pending legal trouble when a client contacts a law office, they are actively seeking your services – and quickly. No doubt many of your leads come via word of mouth and referrals. However, you could be sleeping on a golden opportunity to capitalize on warm leads. When a potential client reaches out to your firm, whether it be through an online interaction or a phone call, your staff needs to be ready. While communicating online has become a cornerstone in marketing in recent years, having a solid lead conversion strategy in place when warm leads call is vital. Consider yourself on the other end of the scenario presented at the beginning of this blog. Would you leave a voicemail? Or would you continue to call competitors until you spoke with someone about y...

Branding is an essential aspect of establishing any business. An effective branding strategy can set your business apart in an increasingly competitive market. While most people have a broadly defined idea of what branding means, few truly understand the weight and credibility branding can create for a company. Consider Coca-Cola, one of the most widely recognized brands in the world. They have created a presence so powerful in recent decades that according to Business Insider, their logo is recognized by 94% of the world’s population. So, what exactly does branding entail, and how does it affect your business? Today in this series, we are going to look at important considerations when designing your brand’s logo. Your brand is the promise and value you offer your customers. It informs them as to what they can expect from your business, what you consider important and what sets you apart. So, before setting out to create the logo or slogan for your business, you should first decide ...