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What is Your Logo Saying About Your Business? | Advertising consultants tampa

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Branding is an essential aspect of establishing any business. An effective branding strategy can set your business apart in an increasingly competitive market. While most people have a broadly defined idea of what branding means, few truly understand the weight and credibility branding can create for a company. Consider Coca-Cola, one of the most widely recognized brands in the world. They have created a presence so powerful in recent decades that according to Business Insider, their logo is recognized by 94% of the world’s population. So, what exactly does branding entail, and how does it affect your business? Today in this series, we are going to look at important considerations when designing your brand’s logo. Your brand is the promise and value you offer your customers. It informs them as to what they can expect from your business, what you consider important and what sets you apart. So, before setting out to create the logo or slogan for your business, you should first decide – h...
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Empower Your Employees with Internal Marketing Systems | Marketing consultants

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 Understanding the Importance of Internal Marketing Internal marketing is an essential and commonly overlooked part of effective marketing. The internal aspect refers to the marketing relationship a business has with its employees. While focusing on external marketing is vital for raising brand awareness and creating revenue, internal marketing seeks to meet and provide for the needs of employees.  Marketing to your internal “customers” is an important aspect of promoting effective growth within a company. Regardless of an employee’s job title, they likely rely upon other employees, teams, as well as the company, for information and support. There are countless benefits to be seen from improving the communication among your workers! The importance of each employee understanding the company’s direction, values, and vision cannot be overstated. This level of connectivity breeds a positive company culture and feelings of inclusion while encouraging your employees to truly believe...
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How to Attract Potential Clients’ Attention – and Keep It! | marketing consulting company tampa

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  How to Attract Potential Clients’ Attention – and Keep It! Did you know, Americans are bombarded with an average of  4,000 advertisements a day ? With all that competition for customers, how can your business even begin to stand out? By getting clear on the value your business provides, making the most of your social media presence and strategically using lead magnets, your business can effectively attract potential clients’ attention – and keep it! Focusing on the Value Your Business Provides A core principle in marketing is understanding your value. What motivates customers to convert and buy into your product or service? With this in mind, your marketing should focus on the problems you solve and how you’ll make your clients’ lives better. Your marketing campaigns should be aligned, from your business’s social media engagement to client email messages – all should have this concept as the central objective of your initiatives. Clearly stating your value proposit...
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Discover Simple Yet Highly Effective Ways to Revive Your Brand | dmc marketing tampa

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With digital marketing spending set to reach $106 billion dollars by the year’s end in the US alone, companies are investing more than ever on getting their brand in the public’s eye. But even the biggest and most omnipresent brands begin to grow stale over time. Evaluating the effectiveness of your brand’s presentation to your customers is an important step in staying relevant and being seen by your desired clients. With a detailed plan in motion, you can begin taking actionable steps to revive your brand! Take a Fresh Spin on Your Branding Your business might have tremendous potential, however, the way it is perceived could be stifling that potential. The way your customers look at, feel, value, and speak to others about your company directly correlates with your branding. From establishing your company’s values, brand slogan and mission statement, you are making a promise to your clients and building integrity and reliability.  So, determine what your brand seeks to specialize i...
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Attorney Marketing: Are You Effectively Capturing Leads? | dynamic advertising company tampa

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When the average person is seeking an attorney, they have an urgent matter at hand. Nearly all contact with an attorney is considered a time sensitive matter to the client. From a car accident, newly received divorce paperwork, or pending legal trouble when a client contacts a law office, they are actively seeking your services – and quickly. No doubt many of your leads come via word of mouth and referrals. However, you could be sleeping on a golden opportunity to capitalize on warm leads. When a potential client reaches out to your firm, whether it be through an online interaction or a phone call, your staff needs to be ready. While communicating online has become a cornerstone in marketing in recent years, having a solid lead conversion strategy in place when warm leads call is vital. Consider yourself on the other end of the scenario presented at the beginning of this blog. Would you leave a voicemail? Or would you continue to call competitors until you spoke with someone about your...
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Marketing Consultant Tampa | Dynamic marketing agency tampa

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 Your brand is the handshake of your company, that accord surrounded by you and your clients and the adding going on companies you perform issue taking into consideration. The set sights on of branding is to tune that arrangement and construct trust gone those who consume your products and services to make grip. In this blog p.s., well discuss the importance of stellar branding and three tips concerning how to space your brand to rise above the noise. Below is a transcript of Devin Herzs DMC Marketing Nugget thats filled when pure-natured nuggets to association your companys brand identity. Because the branding of your business is of the utmost importance, we’ll dive right into these three tips now: 1 – Establishing Trust. When customers see your brand, you want to make sure they know you are a company they can trust; your brand is more than just your logo. Your brand should elicit thoughts and feelings in your clientele. The number one thought your customers and prospects sho...
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Law Firms Experience Success by Incorporating Digital Elements and Video Brochures into their Marketing Mix

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  There are several techniques available to make your law firm stand out from the rest, and the video component is key! Law firms experience success by incorporating digital elements and video brochures into their marketing mix. Below we’ll explore some of our top tips for helping your law firm stay ahead of the competition. Utilize Social Media Social media is a part of many people’s daily routines. It gives us a chance to “check out”, especially when life becomes stressful, or we want some mindless entertainment. Instagram for example has a wide audience reach and creative photo-editing features. It would be wise to have a presence on Instagram if it makes sense for your business. Posting about recent happenings involving mass tort cases for example will keep your followers up to date, while grabbing the attention of those interested but not yet following you. Posts also have an opportunity to showcase all that you offer as well! Posts that include a video element will certainly ...
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