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Showing posts from September, 2017

DYNAMIC MARKETING 101: DIGITAL ADVERTISING

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In part two of our blog series, we’re going to take a look at digital advertising. There’s no denying the fact that the world has been rapidly making the shift to digital. Between mobile phones, laptops, tablets, and more, people of all ages are consuming more digital content on a daily basis than ever before. From a business perspective, this means that marketing strategies need to adapt to this new way of life, and fast ! Digital advertising is the marketing tool your company need to be using no matter what service or product you offer. Digital advertising is the new norm and if you’re not already practicing it, it’s absolutely time to start. It’s the fastest growing marketing channel and it’s not going to slow down any time soon. Before we look at the benefits of digital advertising, let’s take a moment to discuss the key forms of it at present: websites and SEO content blogs internet banner ads online video content pay -per-click (PPC) advertising email marketin...

BENEFITS TO WORKING WITH A REMOTE TEAM

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Did you know that the team at DMC all work remotely? This allows us to truly put together the best team and work with companies world-wide while maintaining the same tight knit relationship. We have the ability to hire the best talent in the industry with no geographic boundaries. Over the years, we’ve learned firsthand that working remotely increases efficiency, productivity, and loyalty while offering our clients the benefits of brilliant minds working together. Here are a few benefits we enjoy as a remote team: Increased Communication Working with a remote team doesn’t mean there’s a lack of communication or team connectedness. If anything, it’s quite the opposite. Being connected digitally allows us to communicate more frequently to truly collaborate on all projects for our clients. There are no distractions at the water cooler or loud disrupting office environments. Our strong connection and communication skills let us efficiently tackle our workload. Diversity A huge ...

DYNAMIC MARKETING 101: WEBSITES

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We’re excited to launch a new blog series highlighting the different services offered here at DMC! Each post will cover a strategic feature of a fully executed marketing strategy. We’ll be providing important tips and offer advice to help you build on your own marketing strategy. In part one, we’ll be discussing the importance of website design to improve conversion rates. Having an up-to-date and functioning website is vital for any business, big or small, regardless of what product or service you provide. One of the most important tips to keep in mind for your website is to make sure it’s user friendly. Your site should be clean and easy for a viewer to navigate. Next, your content should be informative and engaging, but not overwhelming. Remember, potential clients come to your website to learn about not only your products and services, but about your company and culture as well. Make sure your website if offering the information your clients are seeking. In the last year, t...