DMC Blogs

While it’s undeniable that technology has changed the direct marketing industry, it has not irreparably damaged direct mail marketing. Quite the contrary, actually. Direct mail, in many ways, has been enhanced by web technologies. Answer these two questions: How many emails do you get a day? How many do you read a day? We’d bet that your answer to the first question is higher than the second. The fact is that in today’s technological climate, we get many more emails than we want to read. This results in the majority of emails being deleted before they’re even opened. Consumers are far more likely to sort through their physical mail daily and read the contents than go through and read each and every email in their inbox. Physical mail adds a personal touch that simply isn’t possible through email. You need your sales piece to connect with your customers on a personal level, and the best way to do this is through a thoughtful piece of physical mail. Plus, a direct mail piece...

Video content has been proven to boost conversions and even sales. To get these conversion rates and sales, you first need views. With so much video content streaming out there, the question is: how do you ensure that your videos get noticed?   1. Share Strategically  The best way to get the attention of customers or potential leads is by sharing content. However, you need to be strategic and diligent about sharing your video content. Uploading a video to the web and hoping people will find it will not bring the results you are seeking. It’s important to use all social media platforms to promote your video while also tweaking your social messaging so it’s engaging and relevant to each particular platform audience. And remember, location is key. When uploading a video to your website, embed it front and center. Give your video prime real estate so you can get as many views as possible. 2. One Size Doesn’t Fit All  There are different video types that you ca...

THE MOST EFFECTIVE METHOD TO ATTRACT POTENTIAL CLIENTS' ATTENTION – AND KEEP IT! Did you know, Americans are barraged with a normal of 4,000 commercials per day? With such challenge for clients, by what method can your business even start to emerge? By getting clear on the esteem your business gives, taking advantage of your web based life nearness and deliberately utilizing lead magnets, your business can viably pull in potential customers' consideration – and keep it! Concentrating on the Value Your Business Provides A center guideline in showcasing is understanding your esteem. What rouses clients to change over and get tied up with your item or administration? Considering this, your promoting should concentrate on the issues you comprehend and how you'll improve your customers' lives. Your promoting efforts ought to be adjusted, from your business' online life commitment to customer email messages – all ought to have this idea as the focal target of yo...

In today’s digital world, online reviews can make or break a business pretty quickly, so handling them with care is super important. Online reviews are one of the most turned to avenues when deciding to do business with a company or not, judging on good reviews, bad reviews, lack of reviews or even how you respond to reviews. In this episode, Devin Herz shares his insights on how best to respond to online reviews and how to leverage even the not so flattering ones with a positive spin to help influence the minds of future customers or clients. Right off the bat, Devin takes note of how one of the habits from Stephen Covey can teach us a lot in how to first approach every online review. Devin also reveals a quick pro tip on soliciting the very best online reviews from your customers and how to leverage them to your business’s advantage. Visit Our Website: Business Video Cards In Florida Read More Blog: Best Marketing Consultants FL

Branding. So many people think that branding is just about a logo, and those people couldn’t be further from the truth! Branding strategies go far beyond a logo to encompass the entire identity of your business and all the ways people experience it from the company name all the way down to the culture within your business. Yes, even how staff members answer the phone is a part of your business’s brand. Ultimately, everything that goes into how people perceive your business needs to be thought about as a part of your brand. Is branding important? Heck yea, it is! It is one of the most important foundations of a great business. It sets the expectations for your audience and gives you a persona that people will remember and relate to. When done right, your brand should be easily recognized after the first time someone sees it. Taglines are also a great way to add to your brand by giving people a concise understanding of what you do and how you can help them. When starting out, tak...

 If you’re looking to rock out on your upcoming innovative video marketing campaign , DMC should be your next call. More than 85% of companies find success with video marketing , so it’s imperative that your business add video marketing to its strategic toolbox. The right video marketing campaign can increase brand awareness, increase online engagement, improve customer education, increase leads generated, increase conversion rates, increase sales revenue, improve lead nurturing, and/or increase website traffic. We know how to accomplish each goal. At DMC, our team of professionals has years of experience developing successful video marketing campaigns for a variety of different small and large businesses. We can implement a full video production or take a client’s existing video and edit it to give it completely new life! Whether you need a standalone lead generation video for a landing page or several videos for a social campaign, we know how to create a video that will g...