DMC Blogs

97% of marketers say videos help users better understand their products and services. Simply put, if you are one of the few companies that aren’t utilizing  Video Marketing , then you’re falling behind your competition. It’s important to note that not all videos are created equal. Some types of video content perform better than others and we’ll further explore these below. If you want to engage, capture, and convert the audience into qualified leads and customers, look to Video Marketing. Some Successful  Video Marketing Strategies  and Ideas Share Educational Videos Videos that sell directly to your brand don’t necessarily bring you more leads. People don’t like being “sold to” without some type of benefit. Instead, use your videos to educate consumers on a topic relevant to your industry and experience – people like to learn!  Research shows that educational videos are viewed twice as much on YouTube. So, focus on developing videos that provide value. Live Stream Video 82% of consume

When you think of “marketing,” you probably picture a Super Bowl commercial or a looping Instagram Ad, aimed at getting a company’s product or service in front of millions of potential consumers. These are examples of External Marketing, and each year companies invest a great deal of money and resources into their external marketing efforts. However, to truly build a successful brand, you need to focus on another important audience – the one within your own office space. This is called Internal Marketing. Studies show that only 50% of employees believe in their company’s branding idea, while “even less are equipped to deliver on it.” Senior Management often assumes their colleagues believe in the power of the company’s brand, but sometimes it’s not fully understood or embraced by the entire team. What can be done? Develop an Internal Marketing Strategy With any solid strategy, you need to build an action plan. This ensures that you don’t go through the process blindly and allows you to