DMC Blogs

  Whether your business is located in a brick and mortar building or entirely online, having a strong digital presence and well-designed website is essential for business growth. I’m sure you have interacted with a business website that was too slow to load, and the information you were searching for wasn’t easy to locate. From building out an intuitive website to establishing a solid web strategy, how you design and implement your business website can make or break your brand! Developing Your Digital Strategy: The Facts Not every website that looks attractive is effective at converting leads into customers. The modern advances in analyzing big data have ushered in many intriguing statistics demonstrating just how important having an appealing website is. 38% of people will stop engaging with a website if they perceive the layout to be unattractive. Additionally, Time Magazine recently found that a website has an average of 15 seconds to capture the attention of a user, or they sim...

  Understanding the Importance of Internal Marketing Internal marketing is an essential and commonly overlooked part of effective marketing. The internal aspect refers to the marketing relationship a business has with its employees. While focusing on external marketing is vital for raising brand awareness and creating revenue, internal marketing seeks to meet and provide for the needs of employees.  Marketing to your internal “customers” is an important aspect of promoting effective growth within a company. Regardless of an employee’s job title, they likely rely upon other employees, teams, as well as the company, for information and support. There are countless benefits to be seen from improving the communication among your workers! The importance of each employee understanding the company’s direction, values, and vision cannot be overstated. This level of connectivity breeds a positive company culture and feelings of inclusion while encouraging your employees to truly believ...

  How to Attract Potential Clients’ Attention – and Keep It! Did you know, Americans are bombarded with an average of  4,000 advertisements a day ? With all that competition for customers, how can your business even begin to stand out? By getting clear on the value your business provides, making the most of your social media presence and strategically using lead magnets, your business can effectively attract potential clients’ attention – and keep it! Focusing on the Value Your Business Provides A core principle in marketing is understanding your value. What motivates customers to convert and buy into your product or service? With this in mind, your marketing should focus on the problems you solve and how you’ll make your clients’ lives better. Your marketing campaigns should be aligned, from your business’s social media engagement to client email messages – all should have this concept as the central objective of your initiatives. Clearly stating your value proposit...

Not your grandad’s law firm! Learn more about Fulmer Sill in our latest #DMCmarketingnugget What’s the REAL secret to building long-term, sustainable success in a business? It all STARTS with the relationships you have with your community. Attorney Simone Fulmer quickly grew her firm’s revenue by 1000% using the 5 strategies she reveals in our latest episode. Here’s a quick overview of the 5 tips – Discover more in the video! #1 – Build Relationships with your Top 25 Referral Sources #2 – Be Interesting, Show your Human on Social Media #3 – Network, Network, Network! #4 – Community Involvement #5 – Let your Team get Involved, Show their Personality, be Silly Contact Us  Website :  Direct Marketing Consultant

 Becoming a marketing consultant can be a great way to create your own opportunities and leverage your skills. Though you may have the experience and skills, getting started as a marketing consultant and sustaining your career takes a few important steps: Ask for Referrals and Client Testimonials When starting your career as a marketing consultant, you need to stand out from the pack and show potential clients you are worth hiring. Let them know you are trustworthy and accountable by asking past clients and connections to provide testimonials on your website. In addition, ask past clients or employers for recommendations on LinkedIn to boost your profile. These referrals and testimonials will certainly help you maintain and grow your network. Research Your Potential clients Always being prepared is part of being an effective consultant. After all, you never know when the next client will show up! Keep an evolving list of potential clients you’d like to work with across various indu...

It is a curious topic -transforming businesses into brands. Being a brand is something more valuable than being a business, and it takes a far more strategic approach. But is it really worth the effort to build a brand? Brand vs. Business A business is merely an entity that offers certain goods or services. In all respects it is a soulless entity, devoid of a voice or character, and focuses on the end result. Customers may buy from a business, but they don’t create an “emotional bond” to it. They are reserved for the brand. Brands are essentially “perceptions” that have been carefully crafted by marketers and strategists and encourage customers to equate certain emotions and personality traits to the company. Importance of Branding for Small Businesses Branding is more important for small companies than for large companies. The benefits of branding are staggering for small companies with limited budgets rather than large investments and cash flows. Strategic design and digital activity...