DMC Blogs

  Do you know that video was the number ONE form of media used in content strategy last year, leaving far behind blogs and infographics? More than 87% of businesses use video as a marketing tool. Video is unique because it stimulates the senses through sight, sound, motion, and emotion. It more so motivates people to act compared to other marketing content strategy elements. Let’s take a look at why Video Marketing is so popular and how it will benefit your business. Higher Conversion Rates People today expect to see videos on your website and social media pages, and they’ll likely watch them. This increases the conversion rate by 80%. Meanwhile, including videos in your email campaigns increases your click-through rate by 200%-300%! Better Search Engine Rankings Google has been promoting the importance of video content for almost 15 years now. That’s why posting videos on your website helps you receive higher search engine rankings. Videos assist in increasing organic traffic...

It is a curious topic -transforming businesses into brands. Being a brand is something more valuable than being a business, and it takes a far more strategic approach. But is it really worth the effort to build a brand? Brand vs. Business A business is merely an entity that offers certain goods or services. In all respects it is a soulless entity, devoid of a voice or character, and focuses on the end result. Customers may buy from a business, but they don’t create an “emotional bond” to it. They are reserved for the brand. Brands are essentially “perceptions” that have been carefully crafted by marketers and strategists and encourage customers to equate certain emotions and personality traits to the company. Importance of Branding for Small Businesses Branding is more important for small companies than for large companies. The benefits of branding are staggering for small companies with limited budgets rather than large investments and cash flows. Strategic design and digital activity...

Join Devin Herz as he speaks with Chris Williams of Group Coach Nation, about what exactly is a mastermind or group coaching program and the Income Generating Power of Creating your own. Special guest Chris Williams spends most of his time raising his five kids, exploring world communities, and trying his hand at adventures like shark diving, ice climbing, running ultra-marathons, and riding electric skateboards. In his spare time, he works with entrepreneurial and business experts, speakers, coaches, and leaders helping them market, monetize, and lead their own high-ticket mastermind (or group coaching) programs. Episode Takeaways: ► Are there certain areas of expertise that make better high-ticket mastermind offers? ► How do you market for high-ticket sales opportunities? ► What are the first 3 things we should do this week if we want to start a high-ticket mastermind? ► Visit – GroupCoachNation.com Group Coach Nation is the #1 resource for step-by-step guides to creating and/or scal...

  Even if you’ve started off managing the marketing of your business strong you will eventually hit a plateau and look for ways to continue growing your business. It is the eternal struggle in business to stay in front of potential clients, create top-notch products, and ensure the best service. But how do you balance it all? Entrepreneurs and business leaders are independent by nature and can be reluctant to ask for help when it could be truly beneficial. Further, it can be challenging to see the big picture and determine where to focus marketing initiatives for the greatest positive outcome. While no one knows all there is to know about growing a business, consulting with someone who has specialized experience can be a game changer. With so many options to choose from, how do you sift through the options and settle on the business consultant best for your marketing needs? Clear Communication From establishing business goals and milestones to creating your brand logo, it is vital ...