DMC Blogs

If you’re looking to rock out on your upcoming innovative video marketing campaign, DMC should be your next call. More than 85% of companies find success with video marketing, so it’s imperative that your business add video marketing to its strategic toolbox. The right video marketing campaign can increase brand awareness, increase online engagement, improve customer education, increase leads generated, increase conversion rates, increase sales revenue, improve lead nurturing, and/or increase website traffic. We know how to accomplish each goal. At DMC, our team of professionals has years of experience developing successful video marketing campaigns for a variety of different small and large businesses. We can implement a full video production or take a client’s existing video and edit it to give it completely new life! Whether you need a standalone lead generation video for a landing page or several videos for a social campaign, we know how to create a video that will get viewer...

Running a company can be overwhelming. Each day brings new responsibilities, and it’s easy to fall off track and lose sight of what goals need the most attention right now. One of the best things you can do to stay organized and keep your team on track all year long is by creating a full year marketing calendar and strategic plan. With the new year just a few weeks away, you’ve already got to play catch up if you don’t yet have a 2018 marketing calendar that will tell you exactly what budget to stick to, what goals to have in place, and how you will be able to achieve these goals. At DMC, we offer a complete single-day marketing analysis and consultation . Our one-day solution is designed to be an intensive examination of your business’s marketing initiatives with the ultimate goal aimed at providing detailed and actionable plans that will immediately increase your effectiveness. This December is the perfect time to take advantage of our one day solution, as this 24-hour process ...

Did you know that before reading any text, 60% of your website visitors will watch a video if available? In a business climate dominated by technology, video marketing has emerged as a leading way for marketers to both influence and engage their target audience. While using video content in your company’s marketing strategy used to be an option, now it’s a necessity. Businesses that use video are far more likely to influence their audience in search, on social media, and on their website. They say a picture is worth a thousand words, and recent studies have found that one minute of video is worth 1.8 million words. Consumers want quick and easy access to information, making watching a video much more desirable than reading a lengthy text. The more short videos that can be found either about or created by your brand, the better luck you’ll have reaching your audience and becoming a real influencer in your industry. Now how do you apply this to your business market...

Video content has been proven to boost conversions and even sales. To get these conversion rates and sales, you first need views. With so much video content streaming out there, the question is: how do you ensure that your videos get noticed? 1. Share Strategically The best way to get the attention of customers or potential leads is by sharing content. However, you need to be strategic and diligent about sharing your video content. Uploading a video to the web and hoping people will find it will not bring the results you are seeking.  It’s important to use all social media platforms to promote your video while also tweaking your social messaging so it’s engaging and relevant to each particular platform audience. And remember, location is key. When uploading a video to your website, embed it front and center. Give your video prime real estate so you can get as many views as possible. 2. One Size Doesn’t Fit All There are different video types that you can ...

In part two of our blog series, we’re going to take a look at digital advertising. There’s no denying the fact that the world has been rapidly making the shift to digital. Between mobile phones, laptops, tablets, and more, people of all ages are consuming more digital content on a daily basis than ever before. From a business perspective, this means that marketing strategies need to adapt to this new way of life, and fast ! Digital advertising is the marketing tool your company need to be using no matter what service or product you offer. Digital advertising is the new norm and if you’re not already practicing it, it’s absolutely time to start. It’s the fastest growing marketing channel and it’s not going to slow down any time soon. Before we look at the benefits of digital advertising, let’s take a moment to discuss the key forms of it at present: websites and SEO content blogs internet banner ads online video content pay -per-click (PPC) advertising email marketin...

Did you know that the team at DMC all work remotely? This allows us to truly put together the best team and work with companies world-wide while maintaining the same tight knit relationship. We have the ability to hire the best talent in the industry with no geographic boundaries. Over the years, we’ve learned firsthand that working remotely increases efficiency, productivity, and loyalty while offering our clients the benefits of brilliant minds working together. Here are a few benefits we enjoy as a remote team: Increased Communication Working with a remote team doesn’t mean there’s a lack of communication or team connectedness. If anything, it’s quite the opposite. Being connected digitally allows us to communicate more frequently to truly collaborate on all projects for our clients. There are no distractions at the water cooler or loud disrupting office environments. Our strong connection and communication skills let us efficiently tackle our workload. Diversity A huge ...

We’re excited to launch a new blog series highlighting the different services offered here at DMC! Each post will cover a strategic feature of a fully executed marketing strategy. We’ll be providing important tips and offer advice to help you build on your own marketing strategy. In part one, we’ll be discussing the importance of website design to improve conversion rates. Having an up-to-date and functioning website is vital for any business, big or small, regardless of what product or service you provide. One of the most important tips to keep in mind for your website is to make sure it’s user friendly. Your site should be clean and easy for a viewer to navigate. Next, your content should be informative and engaging, but not overwhelming. Remember, potential clients come to your website to learn about not only your products and services, but about your company and culture as well. Make sure your website if offering the information your clients are seeking. In the last year, t...