DMC Blogs

No matter what industry you may be in, keeping an eye on what your competition is doing should always be a part of your business strategy. Without doing a little digging, how else would you know what your business is up against? These days, the internet and social media make “spying” on your competitors extremely easy. Here are 3 simple ways to monitor your competition: Read Their Reviews Reading a business’s online reviews can be very telling. You can quickly learn what they are doing right and what they are doing wrong by what customers and clients are saying. If reviews are boasting a specific product or service, it might be worth adding to your offerings if you aren’t already. If you’re reading about what the business is doing poorly, use it as a means to differentiate your business and get a leg up on your competition. Sign Up for Their Email Lists Subscribing to your competitor’s public email lists is a no brainer. Quick and easy; you literally get their latest new...

If you haven’t already heard the news that’s been buzzing in the marketing industry, Facebook has updated their algorithm, again . This time, the update will affect what content is shown in users’ newsfeed from businesses, brands,and media outlets. The updated news feed is designed to surface content that is best performing amongst a user’s family and friends. So, to put it in layman’s terms –when a business or brand posts content to their Facebook page, the chances of the post being shown in its fan’s news feed is slim. Your friends at DMC are here to help. We’ve found a few ways to help your business thrive during these hard times in Facebook land: 1 – Join Facebook Groups There are thousands of Facebook groups out there. Within these groups, posts are prioritized based on how much of a discussion they spark. Do a little research and find which groups are most relevant to your target audience. You may find some groups with just a few hundred people, while other groups can...

At DMC, we truly put our heart and soul into our work. We recently worked with our longtime client, Keystone Heart, to create a one-of-a-kind keepsake for their global team. Our team worked with them in researching a gift that would last, then we created unique packaging and even completed the employee gift with a hand-written envelope. Here’s what Austi Hawk, Marketing Director at Keystone Heart,had to say: “We wanted to give something special to our team members around the world and DMC made it super easy! They helped research our “The North Face” jackets that turned out amazing. The message and design of the thank you card that went with them was heartfelt and professional -not to mention personalized with each team member’s name on it!I think the most impressive thing about this gifting project was how it was packaged: it had handwritten envelopes, the card and jackets were placed in bags to maintain their shape, which was tied with a beautiful red ribbon, and then mailed...

Last month, TV icon David Letterman launched his new talk show My Next Guest Needs No Introduction on Netflix. His first guest was President Obama. In his first televised talk-show since leaving office in 2017, President Obama and Letterman discussed everything from parenting and family, the Civil Rights Movement, the last presidential election and even social media. As marketers, our ears perked up to see what President Obama had to say about social media. President Obama discusses being an early adopter of social media in the political sphere for his campaign in 2007/2008. He shares how his team of volunteers and young 20-something’s “built the most effective political campaign probably in modern political history.” This gave him an optimistic feeling on the influence of social media. Fast forward to today, we know just how influential social media can be and not necessarily always so positive.Whether there be “interferences,” paid ads, or just the backend algorithm of...

In today’s technology-dominated society, your online reputation can make or break your business . Whether the information being shared about your business is true or false, how you’re portrayed in the online community becomes a reality in the business world. In order to keep your reputation intact, it’s important to know what’s being said about your business. Here are 5 things you can do to ensure your online reputation isn’t costing you customers or damaging the reputation you work so hard to build up. Check Search Engines Often In today’s fast-paced environment, it’s not enough to search your business every year, or even every few months anymore. Customers are writing about companies in record numbers on review sites, blogs, and in social media posts. Do a search on all the major search engines to find out what people are saying about your business. Consider setting up an automatic alert system, such as Google Alerts, to track when your company is being talked about. Google ...

We’re so excited to share our recent success stories helping our clients generate money for great causes! At DMC, we’re all about giving back to the communities we serve and we’re very proud of how our efforts have exceeded not only ours, but our client’s expectations. Page Likes and Big Giving One of our clients, Cowen | Mask | Blanchard is very involved in their local community in South Central Texas. Every year, the area participates in The Big Give, 24 hours of online giving fueled by generous donors, creative nonprofits, social media, and the collaboration of many businesses devoted to the region. Our team at DMC couldn’t have been more excited to help CMB’s efforts for The Big Give. We knew the best way to generate donations was to put together a Facebook ad campaign. For each new “like” to the CMB Facebook page generated by the ad campaign, CMB would donate $2 to the San Antonio Food Bank. Within just 24 hours, the ad campaign we put together generated 106 likes! Throug...

It’s important not to limit your content. Having informative, inspired sales collateral helps generate interest, demonstrates value, and builds credibility. What’s the best way to achieve this? With video! Adding a video player to your sales collateral allows you to transform your information and easily grab the attention of your audience. Our team of experts are innovators in the unique world of video marketing and sales. We’ve tested what types of offers, messaging, designs, and delivery vehicles will generate optimal results and maximize ROI for our clients. We’ve adapted “InstaVizion” and “PrintaVizion” for our clients as well as our own sales collateral efforts; we’ve seen the results. We’re certain these products will revolutionize your business. InstaVizion allows you to instantly add video to your marketing materials, presentations, pitches, direct mail, and more! InstaVizion is a small video screen that you can stick to most all printed marketing materials and promot...