DMC Blogs

Old school marketing…meet 2020. If you lived through the 80s and 90s, you no doubt had a local business running “wacky” TV ads on your local channels (i.e. “Prices so low you’ll think we’re insane” types of ads). On this week’s Marketing Nugget, Devin Herz brings on longtime friend and Tampa Bay icon – Greg Wolf – to discuss the state of live events and door-to-door, direct marketing. Then, they bring on Kurt Dunbar, owner of “Bay City Cabinets” in Tampa, a business well-known for running outrageous TV ads in the last century, for a “marketing facelift.” Greg Wolf | Street Laced Marketing https://www.streetlaced.com Kurt Dunbar | Bay City Cabinets https://www.baycitycabinets.com 

  Are you having a hard time consistently putting out videos? The biggest problem business owners and marketers have with regularly putting out great videos on Social Media is procrastination. Too much over-thinking gets in the way of just getting something out there. This week, Devin Herz from  Dynamic Marketing Consultants  shares 3 simple ways to stop procrastinating and instead start producing great video content. Know  what’s unique about this week’s Marketing Nugget

  Labor Day is more than just a public holiday. Some business owners see it as a marketing opportunity, while others see it as a way to thank their employees for all their hard work. This week, Devin Herz from  Dynamic Marketing Consultants  explains why you should think about doing both this Labor Day, which falls on September 7th this year. Know more:  Increase Sales AND Staff Morale On Labor Day

This summer, Burger King generated international exposure worth millions of dollars – and all for just a few $5 donations to gamers streaming on Twitch. Twitch users weren’t happy. And that’s what generated all the coverage. In this week’s Marketing Nugget, DMC’s Devin Herz takes a look at whether  Burger Kings campaign was a smart marketing move or a misfire . Website:  Dynamic Marketing Consultant

Last month, TV icon David Letterman launched his new talk show My Next Guest Needs No Introduction on Netflix. His first guest was President Obama. In his first televised talk-show since leaving office in 2017, President Obama and Letterman discussed everything from parenting and family, the Civil Rights Movement, the last presidential election and even social media. As marketers, our ears perked up to see what President Obama had to say about social media. President Obama discusses being an early adopter of social media in the political sphere for his campaign in 2007/2008. He shares how his team of volunteers and young 20-something’s “built the most effective political campaign probably in modern political history.” This gave him an optimistic feeling of the influence of social media. Fast forward to today, we know just how influential social media can be and not necessarily always so positive. Whether there be “interferences,” paid ads or just the backend algorithm of the soc...

Are you looking to reach a larger audience for your business? Of course, you are! Every business strives for more signups, clients, and subscribers. However, the problem lies in how to reach them quickly and without paying an excessive amount in areas that have little return on investment. Thankfully, the secret to launching your company isn’t a secret at all. A unique marketing campaign is the most dynamic way to rise above your competition and reach more of your target audience. When implemented professionally, being creative in your strategy also allows you to spend less on stale marketing like newspaper ads, and start working toward ideas that promote your company on a grander scale. A unique marketing campaign is a guaranteed way to build successful company recognition and outreach. Here are some innovative ideas Dynamic Marketing Consultants can implement to bring your business to the next level, and help you stand out in a competitive marketplace. Unique Marketing...

Understanding the Importance of Internal Marketing Internal marketing is an essential and commonly overlooked part of effective marketing. The internal aspect refers to the marketing relationship a business has with its employees. While focusing on external marketing is vital for raising brand awareness and creating revenue, internal marketing seeks to meet and provide for the needs of employees.  Marketing to your internal “customers” is an important aspect of promoting effective growth within a company. Regardless of an employee’s job title, they likely rely upon other employees, teams, as well as the company, for information and support. There are countless benefits to be seen from improving communication among your workers! The importance of each employee understanding the company’s direction, values, and vision cannot be overstated. This level of connectivity breeds a positive company culture and feelings of inclusion while encouraging your employees to truly believe and ...