DMC Blogs

Do you know that video was the number ONE form of media used in content strategy last year, leaving far behind blogs and infographics? More than 87% of businesses use Video marketing consultant . Video is unique because it stimulates the senses through sight, sound, motion, and emotion. It more so motivates people to act compared to other marketing content strategy elements. Let’s take a look at why Video Marketing is so popular and how it will benefit your business. Higher Conversion Rates People today expect to see videos on your website and social media pages, and they’ll likely watch them. This increases the conversion rate by 80%. Meanwhile, including videos in your email campaigns increases your click-through rate by 200%-300%! Better Search Engine Rankings Google has been promoting the importance of video content for almost 15 years now. That’s why posting videos on your website helps you receive higher search engine rankings. Videos assist in increasing organic traffic from Sea...

Do you know that video was the number ONE form of media used in content strategy last year, leaving far behind blogs and infographics? More than 87% of businesses use video as a marketing tool. Video is unique because it stimulates the senses through sight, sound, motion, and emotion. It more so motivates people to act compared to other marketing content strategy elements. Let’s take a look at why Video Marketing is so popular and how it will benefit your business. Higher Conversion Rates People today expect to see videos on your website and social media pages, and they’ll likely watch them. This increases the conversion rate by 80%. Meanwhile, including videos in your email campaigns increases your click-through rate by 200%-300%! Better Search Engine Rankings Google has been promoting the importance of video content for almost 15 years now. That’s why posting videos on your website helps you receive higher search engine rankings. Videos assist in increasing organic traffic from ...

  Becoming a marketing consultant can be a great way to create your own opportunities and leverage your skills. Though you may have the experience and skills, getting started as a marketing consultant and sustaining your career takes a few important steps: Ask for Referrals and Client Testimonials When starting your career as a marketing consultant, you need to stand out from the pack and show potential clients you are worth hiring. Let them know you are trustworthy and accountable by asking past clients and connections to provide testimonials on your website. In addition, ask past clients or employers for recommendations on LinkedIn to boost your profile. These referrals and testimonials will certainly help you maintain and grow your network. Research Your Potential clients Always being prepared is part of being an effective consultant. After all, you never know when the next client will show up! Keep an evolving list of potential clients you’d like to work with across various ind...

While most of us are familiar with Facebook for personal purposes, there’s a lot to learn if you decide to use the platform to advertise your small business. Advertising on Facebook is a great local advertising strategy for small businesses because it allows you to reach your target audience quickly and easily on a social site where they spend a lot of time. All you need is the right Facebook advertising planning, creativity, and execution. Want some help getting your Facebook advertising off the ground? Check out these tips: Define Your Campaign Objective There are many ways to advertise on Facebook and they are designed to fit specific purposes. First, define what it is you want to achieve with your campaign. Once you get started, you’ll find the attributes that Facebook has available which correspond to that objective. For example, if your business is social commerce, your main objective is to sell a product or service. And, if your Facebook Page is part of an inbound marketing plan...

Knowledge is power, whether you are running a large enterprise, a small business or planning to start your business, it pays to know your target audience. For small business owners, market analysis is an important way of finding information about customers, competitors and the industry in which they operate. But doing market analysis for small business is a tough game. While it is said that it requires a big budget to conduct most of the market research still it is possible for small businesses to carry out effective market research. But the question is how? In this article, we will discuss ways to effectively conduct a market analysis for small business: Identify a Market Need: The market need could arise from a problem that customers seek to solve or any goals they are hoping to achieve. Try and identify how to make your business’s product or services better fit in with your target audience’s changing needs. Identify a business opportunity: Your target audiences need proven outcomes ...

97% of marketers say videos help users better understand their products and services. Simply put, if you are one of the few companies that aren’t utilizing  Video Marketing , then you’re falling behind your competition. It’s important to note that not all videos are created equal. Some types of video content perform better than others and we’ll further explore these below. If you want to engage, capture, and convert the audience into qualified leads and customers, look to Video Marketing. Some Successful  Video Marketing Strategies  and Ideas Share Educational Videos Videos that sell directly to your brand don’t necessarily bring you more leads. People don’t like being “sold to” without some type of benefit. Instead, use your videos to educate consumers on a topic relevant to your industry and experience – people like to learn!  Research shows that educational videos are viewed twice as much on YouTube. So, focus on developing videos that provide value. Live Stream V...

When you think of “marketing,” you probably picture a Super Bowl commercial or a looping Instagram Ad, aimed at getting a company’s product or service in front of millions of potential consumers. These are examples of External Marketing, and each year companies invest a great deal of money and resources into their external marketing efforts. However, to truly build a successful brand, you need to focus on another important audience – the one within your own office space. This is called Internal Marketing. Studies show that only 50% of employees believe in their company’s branding idea, while “even less are equipped to deliver on it.” Senior Management often assumes their colleagues believe in the power of the company’s brand, but sometimes it’s not fully understood or embraced by the entire team. What can be done? Develop an Internal Marketing Strategy With any solid strategy, you need to build an action plan. This ensures that you don’t go through the process blindly and allows you to...