DMC Blogs

  Do you know that video was the number ONE form of media used in content strategy last year, leaving far behind blogs and infographics? More than 87% of businesses use video as a marketing tool. Video is unique because it stimulates the senses through sight, sound, motion, and emotion. It more so motivates people to act compared to other marketing content strategy elements. Let’s take a look at why Video Marketing is so popular and how it will benefit your business. Higher Conversion Rates People today expect to see videos on your website and social media pages, and they’ll likely watch them. This increases the conversion rate by 80%. Meanwhile, including videos in your email campaigns increases your click-through rate by 200%-300%! Better Search Engine Rankings Google has been promoting the importance of video content for almost 15 years now. That’s why posting videos on your website helps you receive higher search engine rankings. Videos assist in increasing organic traffic...

It is a curious topic -transforming businesses into brands. Being a brand is something more valuable than being a business, and it takes a far more strategic approach. But is it really worth the effort to build a brand? Brand vs. Business A business is merely an entity that offers certain goods or services. In all respects it is a soulless entity, devoid of a voice or character, and focuses on the end result. Customers may buy from a business, but they don’t create an “emotional bond” to it. They are reserved for the brand. Brands are essentially “perceptions” that have been carefully crafted by marketers and strategists and encourage customers to equate certain emotions and personality traits to the company. Importance of Branding for Small Businesses Branding is more important for small companies than for large companies. The benefits of branding are staggering for small companies with limited budgets rather than large investments and cash flows. Strategic design and digital activity...

Join Devin Herz as he speaks with Chris Williams of Group Coach Nation, about what exactly is a mastermind or group coaching program and the Income Generating Power of Creating your own. Special guest Chris Williams spends most of his time raising his five kids, exploring world communities, and trying his hand at adventures like shark diving, ice climbing, running ultra-marathons, and riding electric skateboards. In his spare time, he works with entrepreneurial and business experts, speakers, coaches, and leaders helping them market, monetize, and lead their own high-ticket mastermind (or group coaching) programs. Episode Takeaways: ► Are there certain areas of expertise that make better high-ticket mastermind offers? ► How do you market for high-ticket sales opportunities? ► What are the first 3 things we should do this week if we want to start a high-ticket mastermind? ► Visit – GroupCoachNation.com Group Coach Nation is the #1 resource for step-by-step guides to creating and/or scal...

  Even if you’ve started off managing the marketing of your business strong you will eventually hit a plateau and look for ways to continue growing your business. It is the eternal struggle in business to stay in front of potential clients, create top-notch products, and ensure the best service. But how do you balance it all? Entrepreneurs and business leaders are independent by nature and can be reluctant to ask for help when it could be truly beneficial. Further, it can be challenging to see the big picture and determine where to focus marketing initiatives for the greatest positive outcome. While no one knows all there is to know about growing a business, consulting with someone who has specialized experience can be a game changer. With so many options to choose from, how do you sift through the options and settle on the business consultant best for your marketing needs? Clear Communication From establishing business goals and milestones to creating your brand logo, it is vital ...

Becoming a marketing consultant can be a great way to create your own opportunities and leverage your skills. Though you may have the experience and skills, getting started as a marketing consultant and sustaining your career takes a few important steps: Ask for Referrals and Client Testimonials When starting your career as a marketing consultant, you need to stand out from the pack and show potential clients you are worth hiring. Let them know you are trustworthy and accountable by asking past clients and connections to provide testimonials on your website. In addition, ask past clients or employers for recommendations on LinkedIn to boost your profile. These referrals and testimonials will certainly help you maintain and grow your network. Research Your Potential clients Always being prepared is part of being an effective consultant. After all, you never know when the next client will show up! Keep an evolving list of potential clients you’d like to work with across various industrie...

How frustrating is it when you land on a poorly designed, outdated website? In this episode of the “Branding Series”, Devin Herz continues the discussion with a focus on website design. Joined again by the lead designer at DMC, Joe Rowe, they discuss the importance of creating a website that is not only aesthetically inviting, but also functional. Take a behind-the-scenes look at a website redesign from start to finish. This is the second in a 4-part series on brand and DMC’s rebranding of Virginia Beach Boat Church, a church that meets on the water in Virginia Beach that needed a refresher before this year’s season. Enjoy! Join us for this week’s  DMC Marketing Nugget   and get inspiration on how to uniquely reach your ideal clients!   Watch the DMC Marketing Nugget to Discover:   Key Takeaways from this Episode: Responsive and Slick Design User-Friendly Functions Analyzing What You Currently Have   Mention this episode and receive Our Website Playbook where we...

Join Devin Herz as he discusses how to ‘Position’ your company to be attractive to a buyer with Gordon Van Wechel of Alchemy Transitions. Special guest, Gordon Van Wechel has built and sold three businesses in three different industries. He is the author of nine books, numerous articles, and training manuals. A frequent speaker to business groups and teaches marketing to new business owners for the SCORE division of the Small Business Administration. Key Takeaways from this episode ► Get the offer and never be disappointed ► 8 ‘value builders’ ► Get actual results ► Schedule a FREE Strategy Session & FREE Marketing Audit with Devin | YourDMC.com/schedule ► Where to follow and listen to Devin & DMC |  https://dynamicmarketingconsultants.c… Watch YouTube Video to get more Info :  Dynamic Marketing Tampa Website :  https://dynamicmarketingconsultants.com/ Contact Us