DMC Blogs

Last month, TV icon David Letterman launched his new talk show My Next Guest Needs No Introduction on Netflix. His first guest was President Obama. In his first televised talk-show since leaving office in 2017, President Obama and Letterman discussed everything from parenting and family, the Civil Rights Movement, the last presidential election and even social media. As marketers, our ears perked up to see what President Obama had to say about social media. President Obama discusses being an early adopter of social media in the political sphere for his campaign in 2007/2008. He shares how his team of volunteers and young 20-something’s “built the most effective political campaign probably in modern political history.” This gave him an optimistic feeling on the influence of social media. Fast forward to today, we know just how influential social media can be and not necessarily always so positive.Whether there be “interferences,” paid ads, or just the backend algorithm of...

In today’s technology-dominated society, your online reputation can make or break your business . Whether the information being shared about your business is true or false, how you’re portrayed in the online community becomes a reality in the business world. In order to keep your reputation intact, it’s important to know what’s being said about your business. Here are 5 things you can do to ensure your online reputation isn’t costing you customers or damaging the reputation you work so hard to build up. Check Search Engines Often In today’s fast-paced environment, it’s not enough to search your business every year, or even every few months anymore. Customers are writing about companies in record numbers on review sites, blogs, and in social media posts. Do a search on all the major search engines to find out what people are saying about your business. Consider setting up an automatic alert system, such as Google Alerts, to track when your company is being talked about. Google ...

We’re so excited to share our recent success stories helping our clients generate money for great causes! At DMC, we’re all about giving back to the communities we serve and we’re very proud of how our efforts have exceeded not only ours, but our client’s expectations. Page Likes and Big Giving One of our clients, Cowen | Mask | Blanchard is very involved in their local community in South Central Texas. Every year, the area participates in The Big Give, 24 hours of online giving fueled by generous donors, creative nonprofits, social media, and the collaboration of many businesses devoted to the region. Our team at DMC couldn’t have been more excited to help CMB’s efforts for The Big Give. We knew the best way to generate donations was to put together a Facebook ad campaign. For each new “like” to the CMB Facebook page generated by the ad campaign, CMB would donate $2 to the San Antonio Food Bank. Within just 24 hours, the ad campaign we put together generated 106 likes! Throug...

It’s important not to limit your content. Having informative, inspired sales collateral helps generate interest, demonstrates value, and builds credibility. What’s the best way to achieve this? With video! Adding a video player to your sales collateral allows you to transform your information and easily grab the attention of your audience. Our team of experts are innovators in the unique world of video marketing and sales. We’ve tested what types of offers, messaging, designs, and delivery vehicles will generate optimal results and maximize ROI for our clients. We’ve adapted “InstaVizion” and “PrintaVizion” for our clients as well as our own sales collateral efforts; we’ve seen the results. We’re certain these products will revolutionize your business. InstaVizion allows you to instantly add video to your marketing materials, presentations, pitches, direct mail, and more! InstaVizion is a small video screen that you can stick to most all printed marketing materials and promot...

In this blog, we’re going to explore direct mail. We’re going to discuss how to bring your traditional mail pieces into the digital era. pURLs To really catch your recipient’s attention, it’s important your mail piece be customized to the individual. pURLS are personalized URLs used in direct mail . Within the mail piece you send to your client list, included is a URL to a landing page that is created specifically for the recipient. pURLS are a great tool that allows the recipient to feel a more personal connection, which in turn helps increase the response rate. With these URLs, you can track responses in real time, follow up with the warmest leads, and see your return on investment steadily increase. Video Mail The latest tech innovation to hit direct mail marketing is video mail. An actual video screen is placed within a direct mail piece to truly connect with the recipient. Methods like PrintaVizion and InstaVizion allow you to create unique mailers complete wi...