DMC Blogs

97% of marketers say videos help users better understand their products and services. Simply put, if you are one of the few companies that aren’t utilizing  Video Marketing , then you’re falling behind your competition. It’s important to note that not all videos are created equal. Some types of video content perform better than others and we’ll further explore these below. If you want to engage, capture, and convert the audience into qualified leads and customers, look to Video Marketing. Some Successful  Video Marketing Strategies  and Ideas Share Educational Videos Videos that sell directly to your brand don’t necessarily bring you more leads. People don’t like being “sold to” without some type of benefit. Instead, use your videos to educate consumers on a topic relevant to your industry and experience – people like to learn!  Research shows that educational videos are viewed twice as much on YouTube. So, focus on developing videos that provide value. Live Stream V...

When you think of “marketing,” you probably picture a Super Bowl commercial or a looping Instagram Ad, aimed at getting a company’s product or service in front of millions of potential consumers. These are examples of External Marketing, and each year companies invest a great deal of money and resources into their external marketing efforts. However, to truly build a successful brand, you need to focus on another important audience – the one within your own office space. This is called Internal Marketing. Studies show that only 50% of employees believe in their company’s branding idea, while “even less are equipped to deliver on it.” Senior Management often assumes their colleagues believe in the power of the company’s brand, but sometimes it’s not fully understood or embraced by the entire team. What can be done? Develop an Internal Marketing Strategy With any solid strategy, you need to build an action plan. This ensures that you don’t go through the process blindly and allows you to...

  The decision to hire a   Business Marketing Consultant   to manage your business’ marketing initiatives is an important one. Marketing Consultants offer a wide range of services and have the knowledge and flexibility to improve your business, helping you reach your full potential. Here are 4 main reasons why it makes the most sense to hire a  Business Marketing Consultant ! You Need Improved Marketing Strategies Marketing simply does not work without an established strategy geared specifically towards your business or industry. Your business may already have a solid marketing team who could simply use the extra help in figuring out exactly which tactics are working, and which are not. Your marketing strategy must also be effective to build momentum. The Business Marketing Consultant will dedicate many hours to FIRST develop a solid marketing strategy and THEN implement tactics to execute that strategy. You Don’t Have Enough Time or Expertise to Focus on Marketing A...

Well, as most know, the internet is changing the way customers perform research to address problems and/or implement new solutions. Companies that have not already implemented a digital marketing strategy and plan will be left behind their competitors who have invested in online marketing programs. However, Business Marketing consulting firms are a great resource to help you to develop and implement your digital strategy, making sure your marketing plans produce results that help accelerate the growth of your business. Marketing consultants live in the digital world every minute of every day Business Marketing consultants have extensive experience and specialized skills to help your business integrate your marketing plan so that it aligns with your business goals; All while utilizing the most efficient methods. New competitors pop up every day and are not limited by geographical boundaries, which means new competitors could pop up at a moment’s notice. A good consultant will not only ...

You took the time, effort,and resources to obtain each of your clients. How many of them are currently sitting stagnant in your database? Using a reactivation campaign is a cost-effective way to “wake” your clients up who have been “hitting snooze” on your services or product offerings. When it comes to reactivation campaigns, it’s important to keep in mind your target audience and your goals. Your campaign could be direct mail or via email. Both are effective and engaging, although here are DMC, we know from experience how  direct mail truly leaves a lasting impression . Whether it be someone who previously engaged, expressed interest,or purchased from you, it’s important to think about enticing offers and promotions that will incentivize them to follow through now. You know they’re interested in what your business provides since they opted in. Don’t just tell your clients what you can do for them, show them you understand their needs and tailor the messaging to that. In our exper...

It’s hard to believe this year is almost over. While for some, it may be the time to slow down for the approaching holiday season, for us marketers, we never miss a beat on planning and strategizing. For your business to succeed in the new year, NOW is the time to start putting your marketing strategies together so you can start the new year off with a bang! Here are the top 10 marketing strategies your business should be utilizing in 2020: Content We’ve said this before and will continue to say it, content is king! To drive profitable customer action, you must keep them “content!” To prove your expertise to your audience, it’s important to create valuable, relevant, and consistent content targeted to your audience. Writing both interesting and helpful content along with engaging photos and videos will increase your exposure, and ultimately help your business grow. Chatbots If you haven’t noticed chatbots popping up on almost every website you visit, you definitely will in the coming y...

  Well, we did not expect to revive our  Monday Marketing Nugget  like this, but with great sadness, this marketing nugget will be about the teachings of the late, great Marketing Visionary, Tom Feltenstein. Tom was hardly a cookie-cutter chief executive. His charisma and story-telling captivated audiences around the world while he helped encourage and motivate restaurateurs & franchisees towards a successful future. His Four Walls & Neighborhood Marketing programs are emulated throughout countless successful companies. Know more at   DMC Marketing Nugget‘s  Blog “ Be Remarkable ”